That’s true for Facebook, too, which was presumed to have lost significant users among younger age groups. Facebook usage on a weekly basis was reported by 86% of respondents ages 18 to 34, while YouTube clocked a 75% usage rate and Instagram came in at 65%. All other social platforms’ usage was significantly less among this age group.
Next year, the average adult in India will watch 3:10 of TV per day, compared with just 31 minutes of digital video. Among digital video users who watch at least one digital video per month, time spent is skyrocketing. This year, that figure will rise 14% to 2:25 per day. How much time do consumers in India spend on mobile internet? Internet users in India will spend 3:18 per day online this year.
The Smarty Pants data dovetails with Common Sense’s finding that 76% of 8-to-12s watch YouTube, while 23% watch YouTube Kids. Likewise, 53% said YouTube is the video platform they use “the most,” vs. 7% citing YouTube Kids. In order to avoid legal and other complications, YouTube has hoped to shepherd the under-13s to YouTube Kids.