For example, average costs per click (CPC) for ads on Amazon México during May 2021—when the country’s annual Hot Sale event takes place—were more than triple that of the month prior, Macarta found. Similar trends also held true in November when CPCs in Mexico were nearly double that of October’s due to the Buen Fin and Cyber Five shopping events.

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.

Ben has led keynotes at numerous Adobe events; has been featured in Entrepreneur, Adweek, Cheddar, HuffPost, VentureBeat, and MediaPost; and speaks at major industry conferences. Rakhi Patel is principal product marketing manager at Adobe. She leads the go-to-market strategy for Adobe’s customer data management solutions.

The expanded agreements with UMG tap into music’s natural emergence on Twitch: Amazon agreed to help UMG organize events on Twitch through which artists can promote new projects and interact directly with fans. Some companies and artists have tried to plug the gap, creating “DMCA-free” albums that streamers can rebroadcast or play in the background without fear.

Among holiday shopping events in China, many outside the country have probably only heard of Singles’ Day. However, 618—which ecommerce giant JD.com launched to commemorate the company’s founding day—is gaining popularity. And given the global interest in a post-pandemic retail rebound, this year’s event was particularly worthy of attention.

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies.

Tips for designing your events to capture engagement and other key data points. How to get the most out of buying signals and qualify hot leads for action. Why event tech can be a game changer in delivering an agile, scalable program. Presenters:. Andrés Amezquita is vice president, global digital marketing at Stanley Black & Decker.

The big takeaway: Severe weather events are already doing major harm across the globe to homes and businesses, including tornadoes that went through six US states and flooding that swept through Germany, the Netherlands, and Belgium in July. Such events can impact customers of both digital and brick-and-mortar banking:.

Across the board, millennial respondents displayed greater demand for membership features including free two-day shipping and perks such as member-exclusive sales and events. Gen Zers and boomers in the study were least interested in member-only access to events. Boomers also saw less value in rewards or loyalty points. See the interactive Paid Membership demand chart in the Appendix.

Petco promoted the event through a paid social ad campaign, in partnership with Blue Hour Studios. Running from April 29 to May 1, 2021, the event featured creators like livestream host Arielle Vandenberg (@arielle), who has 1.4 million followers on Instagram. Blue Hour Studios’ Higgins said the combination of creators, organic content, and paid media led to strong results.

Twitter’s dependency on the news cycle and events is mainly to blame for the losses. The events of the past two years helped Twitter reach two important milestones: In 2020, it registered its highest growth rate in five years, and in 2021, Twitter hit its peak in monthly users.

What Will Virtual Events Look Like Beyond the Pandemic? Many virtual events will not carry over into the post-pandemic world as they currently exist. But the pandemic has accelerated the creation and adoption of various features that virtual events can offer, some of which are likely to be integrated into more traditional live events once they resume.

The “return to normal”: Beauty and cosmetics sales are poised to see significant growth as the US emerges from the pandemic and consumers spend disposable income on products associated with going out and attending events. Amazon is also making a bigger push into beauty.

Marketing opportunities focus on tie-ins with events and real-world goods. There are several notable examples of marketing with NFTs in China. Because of the strict regulations, businesses typically market their NFTs as unique collectibles that consumers can hold onto forever. To spark conversation and provide a new avenue for brand expression.

Rent The Runway will roar back amid a resurgence of in-person events. As a post-pandemic reality comes into clearer view, social engagements like weddings and industry conferences will see a huge rebound in 2022 as they make up for lost time. The uptick in events will translate to huge demand for bespoke fashionable attire, generating momentum for luxury rental platforms like Rent the Runway.

But a repeat of events at that scale is unlikely during our forecast period. The continued drag on the prices of those meme stocks through 2022 dampens current investor sentiment, and it makes piling into future speculative short squeezes via digital brokerages less likely. The Explosion of Online Sports Gambling.