SEP 4, 2020
Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.
JUN 12, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Rory Mitchell, executive managing director, Americas. He discussed how travel and retail advertisers can prepare for the increase in travelers, and flight, hotel, and car rental bookings.
JUL 28, 2020
Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.
OCT 18, 2019
DEC 12, 2019
Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%.
"To keep growing at double-digit rates, future channel growth will increasingly rely on continued strong gains in the spending rate per buyer," said Andrew Lipsman, eMarketer principal analyst. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in the retail industry.
APR 30, 2020
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman examines these trends against the changing backdrop and offers insight on how retailers and brands should prepare for the post-coronavirus environment.
FEB 22, 2021
Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.
AUG 24, 2021
More will follow suit and combine their troves of customer data with the likes of DriveWealth’s APIs to create tailored portfolios based on users’ shopping habits.
NOV 17, 2021
Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.
JUL 8, 2021
NOV 5, 2021
Watch as two ecommerce leaders—Jason Test, vice president of digital and in-store commerce at PayPal, and Zia Daniell Wigder, SVP of content at Insider Intelligence—discuss the unprecedented acceleration of the digital commerce experience.
OCT 26, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Baby boomers are the only generation in the US that watches cable TV in significant numbers.
MAY 8, 2020
This Snapshot includes infographics illustrating our proprietary forecast on the US retail market’s online and offline sales, as well as where and what shoppers are buying and ad spend trends.
AUG 10, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
JAN 6, 2022
While ads on retailer sites aren’t anything new, the twin tailwinds of rising ecommerce sales and the increasing importance of first-party data have kicked the trend into high gear. Of our top 15 US ecommerce retailers, more than half have their own media networks, many of which were launched during the pandemic.
JUL 14, 2021
This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
DEC 31, 2020
eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.
DEC 16, 2021
While the specialized BNPL providers have an early mover advantage in integrating payments into the shopping experience, they will also have to contend with social platforms, such as Facebook, that are developing ecommerce-focused super-app capabilities and boast a far larger base of users. What this means for retailers:.
NOV 4, 2020
This will be a tough year for holiday season retail in the UK. Shoppers will spend less in 2020, and much of their spend will fall outside the traditional November–December time frame, leading to the lowest holiday retail sales total since 2015.
JUL 30, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The generation that piloted social media is still buying into it. In the US, 58% of millennials said social media is an important information source when making shopping decisions.
NOV 29, 2021
Meanwhile, ecommerce channel ad spending will more than double from $28.25 billion in 2021 to $63.81 billion in 2025. These trends point to advertisers investing more money into upper-funnel video ads, even on retail media networks, which are predominantly search- and performance-based. In 2024, US digital advertisers will spend an extra $64.69 billion over our pre-pandemic forecast for that year.
APR 14, 2021
Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses. But the pandemic boost in ecommerce sales—including a major shift toward digital grocery shopping—accelerated growth in US ecommerce channel advertising to 49.8%.
JUN 10, 2021
Fall clothing, office supplies, and electronics will likely still be relevant, especially for customers who have used Prime Day for back-to-school shopping in the past. This will make it difficult to compare Prime Day 2020 with 2021. While it may be tempting to look for cues for future trends in last year’s Prime Day sales, remember that 2020 was a year unlike any other.
SEP 18, 2019
JUN 3, 2021
“That trend of contactless is going to continue in a pretty big way.”. Returns: With consumers becoming increasingly used to the experience of using their home as the dressing room, ecommerce returns are on the rise. Free returns may have something to do with it as well.