In a challenging year for advertising worldwide, Germany will experience a
slowdown similar to that of every other market we track. Germany’s digital ad
spending had grown at double-digit rates for each of the past three years, but
pandemic-disrupted 2020 will see that growth slow to just 0.8%.
An October 2019 Octopeek survey of retail, marketplace and ecommerce decision-makers in France found that 51% were already working actively on ecommerce solutions that used AI, and more than 11% were doing some work in this area. Two-thirds of retailers in France considered the use of AI indispensable for ecommerce, and a further 18.5% said it was very useful, per Octopeek.