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  • Report
     | 
    OCT 15, 2020

    In H1 2020, survey respondents estimated that gaming consumed 1:18 each day, on average—almost as much as online video (1:21). Between H1 2019 and H1 2020, daily time spent with broadcast radio remained effectively unchanged at 0:46, while daily time spent streaming music climbed by a few minutes, to 1:16.

  • Report
     | 
    MAY 13, 2020

    In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.

  • Chart
     | 
    MAR 25, 2021
  • Report
     | 
    OCT 15, 2020

    And 77.5% of respondents streamed video content of some kind in the previous month, as the average time spent each day with online video rose to 1:00. A more dramatic shift is underway with subscription video-on-demand (SVOD). Between 2019 and 2020, the share of survey respondents watching services such as Amazon Prime Video and Netflix in the prior month jumped from 56.1% to 64.7%.

  • Audio
     | 
    JUN 5, 2019

    eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

  • Article
     | 
    JUL 22, 2020
  • Report
     | 
    OCT 15, 2020

    Digital video consumption was nearly universal among China’s internet users in 2019 and remained so this year, with 95.2% accessing video-on-demand (VOD) services in the previous month. Nearly 92% of respondents listened to digital audio as well. Figures for time spent also highlight the growing popularity of digital video and audio.

  • Report
     | 
    MAY 1, 2020

    Digital Video Time Spent. Just as quarantined consumers in China turned to traditional TV for news, they hunkered down with digital video for entertainment. As a result, average daily time spent with digital video will reach an all-time high of 1:24 in 2020, up 16.5% over 2019. And unlike linear TV, those additional gains will help propel time spent with digital video even further in 2021 and 2022.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

  • Report
     | 
    OCT 15, 2020

    Yet broadcast TV maintained a distinct edge over digital video in terms of time spent: an average 2:31 per day in 2020, compared with 1:23 spent viewing TV shows or other video content online. In terms of smart TV ownership, 60.8% of respondents in Brazil had a smart TV in H1 2020. Predictably, ownership correlated directly with higher income. Digital audio has gained momentum as well.

  • Report
     | 
    APR 29, 2020

    Time spent with digital video and nondigital TV are both getting a boost from the coronavirus crisis. But the gains come atop years of growth for digital video, while just temporarily interrupting a long decline for traditional TV. Even as TV’s minutes rise in 2020, we expect its share of the TV/digital video total to keep shrinking. Digital video’s growth is coming at an accelerated pace.

  • Chart
     | 
    MAR 23, 2021
  • Report
     | 
    OCT 15, 2020

    Moreover, the share of internet users who watch digital video is fast approaching the share of live TV viewers at 87.3%. In fact, video streaming time spent has already overtaken broadcast TV at 2:03, per GlobalWebIndex. Similarly, time devoted to online press surpassed time spent with print publications.

  • Report
     | 
    OCT 15, 2020

    Digital video consumption was more common among younger respondents and the affluent, though these distinctions are diminishing as penetration rises. Despite this, time spent with broadcast TV was still well ahead of time spent with online TV in New Zealand, at 1:56 per day per day and 1:11, respectively. Broadcast TV also claimed more time than social networking, which averaged 1:48 each day.

  • Report
     | 
    MAY 11, 2020

    Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36. Time spent with video was certainly higher in Q2, and we expect average daily minutes to return to previous levels for the balance of the year when restrictions are eased. Next year, we expect digital video time to be 1:44 daily.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23. Broadly speaking, the reach of digital video has overtaken that of traditional TV. Overall, 91.7% of internet users in Colombia said they had streamed video content of some kind in the month prior.

  • Video
     | 
    APR 23, 2020

    eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

  • Report
     | 
    OCT 15, 2020

    As PC and tablet ownership shrank, the time spent with those larger screens declined, too. For the first time, GlobalWebIndex found that the average daily time spent with mobile devices surpassed time spent with PCs and tablets, at 4:27 and 4:15, respectively. Game console penetration continued to lag slightly behind tablets at 43.3% in H1 2020.

  • Report
     | 
    MAY 6, 2020

    We anticipate time spent with digital video will increase beyond the 2020 rise, albeit more mutedly; TV time, on the other hand, will slide to levels below those recorded in 2019.

  • Report
     | 
    OCT 15, 2020

    Just 12.6% of respondents owned a game console in H1 2020, yet the average time spent gaming per day was 1:22. Digital audio may make fewer headlines than digital video does, but it now commands an equally large audience in the Philippines, at 91.5% of internet users. Music streaming alone accounted for just over 2 hours daily.

  • Report
     | 
    OCT 15, 2020

    Time spent with print press (35 minutes daily, on average) remained higher than the 24 minutes devoted to online press. Social networks engaged more internet users in Israel than any traditional media format except TV. (GlobalWebIndex includes YouTube in its social category, which increases the metrics for penetration and time spent.)

  • Report
     | 
    OCT 15, 2020

    Greater consumption of digital video options boosted overall penetration of video streaming to 84.6% in H1 2020. Internet users spent an average 1 hour, 40 minutes (1:40) per day watching online TV and video—18 minutes more than in H1 2019. Time spent streaming audio had a marginally higher daily average (1:41) but was less popular (used by 75.1% of respondents).

  • Article
     | 
    OCT 16, 2019

    Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.

  • Report
     | 
    MAY 5, 2020

    People in France and Germany will also spend more time than ever on digital video this year, and that trend will persist past the pandemic. In 2020, we expect adults in France to spend 1:05 streaming digital video each day, an increase of 18.2% from 2019 and up by 6 minutes from our previous estimate. In 2021, time spent with digital video will grow by another minute, to 1:06.

  • Report
     | 
    OCT 15, 2020

    However, time spent with music streaming specifically remained relatively unchanged at 44 minutes per day on average.