Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.
Traditional media are increasingly eclipsed by digital alternatives, though live TV still enjoys substantial reach. Readership rates for print newspapers and magazines were lower in South Korea than in almost all countries monitored, at 34.5% and 28.6%, respectively. Moreover, the average daily time spent with print press remained the lowest recorded for any activity, at just 24 minutes in H1 2021.