China, of course, is an exception, as it already has a developed social media landscape with local players like WeChat, Douyin and Weibo. Facebook, Instagram, Snapchat and Twitter are blocked in the country. Social media is unlikely to disappear anytime soon, but both the definition of social networking and how we use the platforms are transforming.

Trends in Focus: Time Spent on Social Media. In 2019, we forecast that China will have 808.2 million social network users. Social media is well entrenched among internet users. Popular platforms include Baidu Tieba, Sina Weibo, and Tencent’s QQ, Qzone and WeChat.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

They’ve traditionally served a younger demographic, but games now have highly engaged audiences across a wide range of ages,“ said Yoram Wurmser, principal analyst at eMarketer. Games are getting easier, too, and opening the door to novice players. “In Q4 2018, we saw a genre of games emerge with a simple user experience and gameplay," said Lexi Sydow, marketing insights manager at App Annie.

Demographics: Millennials Binge While Youngsters Like to Snack. One interesting sidenote from our digital video viewer forecasts is the demographic makeup of digital video viewers in the UK.

Deveney: In the case of an older demographic attending a Bulleit Bourbon educational-type event, the actual framework through which they might choose to opt-in is more likely going to be the continuing of education.

(It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.

Overall, nine in 10 internet users in the country use social platforms regularly—making social media more popular than digital video. Ireland. Ireland’s media profile is typical of Northern Europe, with smartphone penetration over 90% and desktop/laptop ownership some percentage points lower. Social media and digital video are both highly popular, but TV viewing outpaced both in H1 2018. Italy.

It also solves the measurement issues TV creates for D2Cs that need to prove ad dollars aren’t going to waste by guaranteeing business results instead of Nielsen demographics. This is a big change for the TV industry, and chairman of advertising sales and client partnerships at NBC Linda Yaccarino called it a “new day of measurement” to AdAge.

In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.

We are committed to providing consistent representation of topics, demographic groups and timeframe from the 2018 edition. We once again turned to GlobalWebIndex—a primary research provider to Starcom and a valued partner of eMarketer—in order to achieve this goal. The ongoing quarterly survey among internet users in 41 markets worldwide is the hallmark of GlobalWebIndex.

For each market, media and mobile device penetration rates are available, along with demographic breakouts by age, gender and income or socio-economic group.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

Earned media: awareness of brand and/or content assets generated via third-party publishers or social media posts through mentions, shares and citations about the asset. Paid media: promotion of assets in advertising vehicles, including publisher websites, sponsored content and social media channels.

We surveyed about 11,000 customers worldwide and especially in the younger demographics—ages 18 to 24—consumers say that atmosphere and experience of the store is the top reason for shopping in store vs. online. Focusing on the strategy that creates that right in-store shopping experience is so important, especially with the number of people that are compelled by music and atmosphere.

You need to make sure you're tailoring the message, whether it's around the demographic or the cohort of consumers you're talking to, or the part of the country you're talking to. The consistency of look and feel is important—the message, the tone—but how you land that might be slightly different. How does this inform your media mix?

Proportions for all major gender and demographic segments except those ages 55 and older increased over this period, especially among females (up 10 percentage points to 36%) and millennials ages 18 to 34 (up 9 percentage points to 42%). The exact drivers of these rapid gains aren’t immediately clear.

The study noted that a further 6% increase in the female share would bring esports into parity with traditional console and PC gaming demographics.

Second-party data, like the data sets you’re describing above in terms of demographic data, may also come from publishers, particularly premium video publishers, audio publishers or others where ad buyers want to transact on standard age-gender-geo demographics, much like they do for traditional media. Third-party data: Data bought or borrowed from outside parties.

Yet ultimately, the longevity of any up-and-coming platform doesn’t only depend on user growth and demographic reach, but advertiser participation. “Influencers care about two things: making money and growing their audiences,” Captiv8’s Subramanian said. “If they can't do either, they leave. Vine was a perfect example.

Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.