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  • Article
     | 
    SEP 14, 2020

    While many persuadable voters distrust social media advertising, connected TV (CTV) ads reach audiences in a brand-safe environment that lends far more credibility.

  • Report
     | 
    NOV 21, 2019

    Connected TV is providing an opportunity to expand monetization of growing video consumption, capitalizing on viewers who use smart TVs and connected devices like Apple TV, Roku, Fire TV and gaming consoles to access content. But it’s still early days for connected TV ad inventory in Canada.

  • Article
     | 
    OCT 19, 2020

    Several factors unique to China drive this robust digital video viewership: better content selection on OTT services than on cable TV, the population’s mobile-first mindset, and high rates of smart TV adoption.

  • Report
     | 
    JAN 21, 2021

    Adding to the measurement complexity is the growth of connected TV (CTV) via internet-connected devices like Apple TV, Google Chromecast, Roku, and smart TVs. Almost half (43.6%) of internet users in Canada reported owning a smart TV in H1 2020, according to a GlobalWebIndex survey. No. 4: The Future of OOH Advertising Remains Uncertain.

  • Chart
     | 
    OCT 30, 2020
  • Chart
     | 
    OCT 30, 2020
  • Article
     | 
    MAY 4, 2021

    “It is crucial for providers to understand what sets viewers in this region apart and to create an optimal user experience that will inspire loyalty from these viewers.”. Regionally, the study found a greater preference for in-stream video ads. Nearly half (49.3%) of respondents said they were partial to that digital video ad format.

  • Report
     | 
    OCT 21, 2021

    But digital video’s reach expanded by almost 25 percentage points in the year to H1 2021, hitting 87.0% as new viewers came on board during the pandemic. Consumption was highest (96.2%) in the youngest age bracket and well above average (90.1%) in high-income households. Yet more than three-quarters of 55- to 64-year-olds also said they had streamed video of some kind in the month prior.

  • Report
     | 
    OCT 21, 2021

    Despite the rise in digital video consumption, only 35.2% of internet users owned a smart TV in H1 2021. Affluence seems to be a determining factor; since 2019, smart TV ownership has aligned more closely with household income than with any other demographic trait.

  • Report
     | 
    OCT 21, 2021

    More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    NOV 17, 2020

    We had 136.4 million people watching live video this year in our earlier forecast, but now we estimate that figure to be 151.5 million people, an additional uptick of 15.1 million viewers. Subscription OTT Video Viewers. It is no secret that Netflix, Amazon Prime Video, Disney+, and many of their peers saw unexpected growth in 2020 due to the additional time families spent stuck at home.

  • Report
     | 
    OCT 15, 2020

    Even viewership among the youngest segment (ages 16 to 24) reached over 84%. Time spent with broadcast TV averaged a robust 2:29 daily, a 6-minute decrease since H1 2019. Engagement with time-shifted TV options was even more limited in Romania than in most European countries in H1 2020.

  • Article
     | 
    NOV 26, 2019

    March 2019 data from over-the-top (OTT) analyst firm nScreen Media found that UK TV viewers were taking an increasingly balanced approach to video viewing. Pay TV users outnumbered free-to-air (FTA) and digital TV viewers. However, the proportions weren’t incredibly disparate. In Germany, for example, FTA users significantly outnumbered pay TV and digital TV users.

  • Report
     | 
    APR 28, 2021

    And advertisers looking to buy TV-like inventory programmatically have increasingly turned to connected TV (CTV) options as alternatives, where ad spending is expanding considerably. Our linear programmatic TV ad spending estimate includes broadcast TV (network, syndication, and spot) and cable TV. It also includes data-driven linear (DDL) TV advertising. It excludes OTT and CTV.

  • Article
     | 
    OCT 8, 2019

    The fragmentation in measurement and inventory sources can also make it more difficult for advertisers to avoid bombarding viewers with the same ad. This issue is not new to connected TV or OTT advertising, but it persists. Not sure if your company subscribes? You can find out here.

  • Article
     | 
    FEB 16, 2021

    More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.

  • Video
     | 
    JUN 10, 2019

    A September 2018 Embrain study found that a little over half of YouTube viewers (ages 19 to 59) cited music and broadcasts as reasons for turning to YouTube.YouTube’s popularity is not exclusive to younger consumers in South Korea. Just over 89% of mobile digital viewers who are ages 50 and older have reported that they consume content on YouTube.

  • Report
     | 
    JUN 18, 2019

    Updated forecasts for connected TV, smart TV, OTT, paid TV and digital sports viewers. Updated forecasts for addressable TV and programmatic TV ad spending. More details to emerge about how new video streaming services plan to monetize their products. Advertising. NewFronts and Upfronts.

  • Report
     | 
    JUL 2, 2020

    Similar trends were apparent in Brazil’s TV ad market, too, where a growing culture of digital video viewership—as well as cheaper subscription over-the-top (OTT) options from players such as Netflix or Globoplay—have continued to accelerate cord-cutting. TV in both markets will account for more ad spend than all other traditional formats combined.

  • Article
     | 
    JUL 24, 2019

    Subsidizing consumer adoption of these devices strengthens Amazon’s hold on the living room while reducing friction to Prime members’ viewership of Prime Video content. That’s a big reason why Prime Video is now the No. 3 over-the-top (OTT) streaming video platform after YouTube and Netflix.

  • Report
     | 
    JUN 2, 2021

    Within the larger trend of viewer migration toward digital video, mobile video viewing jumped 7 minutes to 0:49 in 2020 and will continue to increase by 2 minutes per year through the rest of our forecast. However, the biggest increases in digital video time spent are in the "other connected devices" category, which includes connected TV (CTV).

  • Article
     | 
    MAY 11, 2021

    It excludes content streamed through connected TV and OTT devices. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households in the US will shrink by 4.7% to fewer than 60 million.

  • Article
     | 
    MAR 23, 2020

    Smart TV viewing data from Inscape showed that sports fans are spending more time streaming, with news networks seeing the biggest viewership bumps. And overall TV ratings grew in early March. But some companies are already pulling back their marketing spend as the pandemic affects their businesses.

  • Article
     | 
    DEC 19, 2019

    Moreover, new entrants in the over-the-top (OTT) space such as Disney+, NBC’s Peacock and Apple TV+ will bring other assets into the equation—from complementary merchandise to viewers’ payment information. And the adjacency of product to purchase is growing tighter. That means the beginning of shoppable TV may finally be in the cards. Not sure if your company subscribes? Find out here.

  • Report
     | 
    OCT 21, 2021

    Smart TVs haven’t caused the disappearance of TV streaming sticks, though. The share of internet users who owned a streaming stick or similar device passed 31% in H1 2021—and reached 37.0% in high-income homes. Smart home devices—such as systems that enable people to remotely monitor household energy consumption—also saw a large uptick in adoption.

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