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  • Report
     | 
    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Report
     | 
    OCT 15, 2019

    The level of smart TV ownership was virtually identical to that of tablets in H1 2019, at 32.9%. Like tablets, smart TVs were also found more often in affluent households. Smartwatches have taken off in Saudi Arabia to some extent since last year, when penetration was below 10%.

  • Report
     | 
    OCT 15, 2019

    Time spent with digital video and audio now rivals time spent with traditional media. Social networking is still a top activity, though. Some 84.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling; the time they spent with broadcast TV reached an average of 1 hour, 12 minutes (1:12) per day. But alternatives have proliferated in the year since the 2018 survey.

  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2019

    Smart TV ownership stood at 41.7% in H1 2019—a figure essentially unchanged from H1 2018. Meanwhile, older devices that link TVs to the internet are gradually becoming obsolete—a trend reflected in very low ownership of TV streaming sticks and similar devices (8.5% of internet users). More than nine in 10 internet users watch digital video; digital audio is hugely popular, too.

  • Report
     | 
    OCT 15, 2019

    Smart TV ownership is notably high in Argentina, reaching 59.0% of internet users in H1 2019. Even among respondents living in the least affluent homes, 47.9% owned a smart TV. The most dramatic increase occurred among adults ages 35 to 44. Bear in mind, though, that most of the internet users sampled by GlobalWebIndex lived in urban areas, where such habits are more widespread (see note below).

  • Report
     | 
    OCT 15, 2019

    Similarly, smart TVs and feature phones posted comparable levels of ownership in H1 2018, as the former device gained a significant presence in the market for the first time, and the latter began to give way to smartphones. In H1 2019, 30.9% of internet users said they owned a smart TV, while feature phone ownership had slipped to 23.5%.

  • Report
     | 
    OCT 15, 2019

    When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage and time spent figures.). The majority of Colombia’s internet users still makes time for print media.

  • Report
     | 
    OCT 15, 2019

    Smart TVs are also well established in Romania. Ownership rose to 51.0% in H1 2019—very similar to the 52.4% recorded in Poland. However, smart TV penetration in Romania was not just higher in more affluent homes (as in Poland), but also greater among internet users over 45 and in urban households.

  • Report
     | 
    OCT 15, 2019

    Smart TV ownership is markedly low, considering that Japan is an advanced, highly industrialized country. Only 9.1% of internet users owned a smart TV in H1 2019, according to GlobalWebIndex. Similarly, only 3.9% owned a smart-home product, such as a web-enabled home security device or energy monitoring system. Just 4.0% of internet users owned a smartwatch, and 1.6% owned a smart wristband.

  • Report
     | 
    OCT 15, 2019

    So far, smart TVs are the only advanced digital devices that have gained significant traction. Between H1 2018 and H1 2019, the share of internet users owning a smart TV climbed 9 percentage points, from 37.3% to 46.3%. Predictably, penetration was highest (57.4%) in more affluent households.

  • Report
     | 
    OCT 15, 2019

    Time spent figures confirm a relatively conservative media profile. PCs and tablets together claimed the single greatest slice of media time among internet users in the Netherlands in H1 2019, at an average of 2 hours, 47 minutes (2:47) per day. As in H1 2018, broadcast TV ranked second in terms of time spent this year, at an average of 2:18, ahead of mobile’s 2:01.

  • Report
     | 
    OCT 15, 2019

    The average time spent with broadcast radio was quite high, however, at 1 hours, 19 minutes (1:19) per day—just as average time spent with broadcast TV was a solid 2 hours daily. For many of Sweden’s younger internet users, digital audio services have replaced live radio. This year, penetration of digital audio approached 72%.

  • Report
     | 
    OCT 15, 2019

    (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost penetration and time spent.). Considering their broad range of regular digital activities, it’s no surprise that internet users in Mexico have multiple digital devices. Fully 98.4% of internet users polled in H1 2019 owned a smartphone, compared with 97.0% in H1 2018.

  • Report
     | 
    OCT 15, 2019

    Compared with many other nations, time spent with social media was also on the lower side, at 1:14 per day. Of the countries surveyed by GlobalWebIndex in H1 2019, only Japan recorded a shorter daily time spent with social (42 minutes). (Note: Fully 87.9% of respondents in South Korea in H1 2019 lived in urban areas—a slightly higher share than in H1 2018.

  • Report
     | 
    OCT 15, 2019

    Time spent daily with PCs and tablets declined from close to 5 hours to 4:44, on average, while average smartphone time climbed from 3:30 to 4:10. Video viewing is moving well beyond live TV—but older audiences are more loyal to traditional formats. As noted above, the share of internet users ages 16 to 64 who had recently streamed digital video approached 82% in H1 2019.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

  • Article
     | 
    APR 6, 2020

    It is no longer playing serious catch-up in ad spending vs. time spent, and it now represents a substantial chunk of budgets. Some other notable differences are:. The Great Recession had been somewhat expected for several months.

  • Report
     | 
    SEP 19, 2019

    What’s more, the cost of internet access is lowering, while adoption of connected TV devices, such as set-top boxes and smart TVs, is growing. Ownership of smart TVs is expected to eclipse that of traditional TVs by 2022, per a report published by Gozen Data in January 2019. Another industry development will also likely boost digital video viewership.

  • Audio
     | 
    APR 21, 2020

    eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

  • Article
     | 
    FEB 18, 2020

    Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

  • Article
     | 
    FEB 18, 2020

    Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

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