JAN 15, 2020
What’s behind the growth of digital video? Chalk it up to the adoption of subscription over-the-top (OTT) services and the growth of video viewing on mobile and connected devices. Meanwhile, social time is seeing much slower gains mostly due to the changing usage patterns for Facebook that we highlighted above. For marketers, knowing where and how their audiences spend their time is important.
MAY 29, 2020
Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.
MAY 25, 2021
The reasons are that fewer people in China have desktop or laptop computers than in many other countries, and that connected TV digital options have not yet exploded in popularity as they have in some other markets. Digital video, however, is thriving. Regardless of which device or channel they used, adults in China increased their time spent with digital video by 44.9% last year.
FEB 5, 2021
OCT 16, 2020
What’s striking is Netflix’s growth this year—in real terms and percentage share—from an already dominant position. The number of Netflix viewers will grow by 13.4% in 2020, up from 4.3% growth in 2019. Its 78.1% share of subscription OTT users this year is up from 74.8% in our previous forecast.
JUL 26, 2021
Over the past two years, Amazon’s Sponsored Brand Video ad product has gained popularity among a wide swathe of its advertisers, and CTV-based offerings are getting more sophisticated. Amazon featured shoppable CTV video ads in its IAB Digital Newfronts presentation, for example.
SEP 23, 2021
Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.
MAY 1, 2020
Which media categories will drive growth in time spent in 2020 and beyond? In one word: digital, even though most of that growth is coming from an acceleration of existing trends, like rising digital video viewing and live streaming. But the additional minutes spent in 2020 will translate to even more time than expected on smartphones and connected TVs in the long term.
SEP 24, 2021
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
OCT 23, 2020
That data confirms eMarketer’s own forecasts of steady growth in subscription video viewing. For instance, we expect the number of people in Western Europe who use subscription over-the-top (OTT) video services to jump 15.6% this year—with even greater gains in the EU-4 countries. In North America, Netflix alone is forecast to have more than 185 million users in 2020.
MAY 27, 2021
In order to arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.
MAY 21, 2021
Digital advertising rebounded faster and stronger than we had anticipated at the time as both digital video generally and connected TV (CTV) in particular held up well through most of the pandemic. For the first time, we have broken out the portion of upfront digital video ad spending that goes to CTV. Upfront CTV video ad spending will increase by almost 50% this year to $4.51 billion.
APR 29, 2021
JAN 15, 2021
Smart TVs. An uptick in time spent at home increased both TV purchasing and TV watching in 2020, bringing smart TVs to just under half (49.0%) of US households. As streaming becomes more popular, these points of growth could combine to accelerate gains in categories like subscription video-on-demand, which has historically been a top category for TV-based shopping.
JAN 5, 2021
At Tinuiti, Jesse is the architect of scaling brands onto OTT/CTV, and implementing a custom audience framework for fast-growth and enterprise clients to beat their performance goals.
JUN 10, 2019
E-Mail ChartDownload We expect growth to continue, albeit at a slower pace. In our forecast, the number of US podcast listeners will grow from 76.4 million in 2019 to 81.2 million in 2021.Q: What influences consumers to buy, and what can smaller brands do to gain attention?
JUN 2, 2020
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AUG 18, 2021
Growth remains sizable. Spending on programmatic digital display ads will increase by 29.0% this year. Double-digit growth will continue. Despite significant targeting-related challenges, we expect programmatic display ad spending will keep growing at double-digit rates through the end of our forecast period in 2023.
NOV 21, 2019
In China, programmatic direct will rise from 68.6% to 71.0% between 2019 and 2021, largely due to continued growth of BAT and other up-and-coming properties that prefer guarantees and other preferred setups over RTB. In China, OTT and connected TV are growing, but their influence on programmatic direct will be neutral or negative.
DEC 15, 2020
“Hit shows like The Mandalorian, Disney’s vast library, key distribution deals, and a massive marketing push drove strong initial growth in subscribers,” said Eric Haggstrom, eMarketer forecasting analyst at Insider Intelligence.
SEP 8, 2021
How much of their portfolio should they put into OTT [over the top] and CTV [connected TV] and how much into linear? What's the right balance, and how do they optimize between them? How can they get the best of both worlds by getting reach extension through a CTV buy that complements their linear buy? The reality is that flexibility is a premium.
DEC 18, 2019
Prediction No. 4: Ad Buyers Will See Scale from Connected TV. As the TV industry undergoes significant disruption, and advertisers look for new ways to extend their video ad efforts, advertisers will spend more money on ads shown on internet-enabled connected TVs. In 2020, $8.88 billion will be spent on connected TV ads in 2020 in the US, up 28.0% from 2019.
OCT 11, 2021
Due to listener growth, advertisers no longer find digital audio advertising experimental.
JAN 27, 2021
FEB 20, 2020
One of the reasons Comcast might be investing more in a CTV device and considering purchasing a free ad-supported streamer is that much of the growth in video advertising is happening in areas where users don’t need subscriptions. Amazon and Roku continue to expand the ad businesses they’ve build around their CTV platforms.