The story of Douyin is a particularly fascinating one, as it has become the first China-made social network that was able to cross over to the consciousness of mainstream internet users beyond the nation’s borders.
We assume that a somewhat stable public health situation and disciplined culture of caution will be in place in 2021 and that national borders within the EU will remain open. But we do not assume that the issue of the coronavirus will be entirely resolved.
Prime Day has become an increasingly global phenomenon as deals, discounts and marketing events have traversed geographic borders. In fact, the majority of the approximately 1.9 million Prime Day deals—up an estimated 37% from the prior year, per a study by One Click Retail (now Edge Market Share)—occurred outside of the US.