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  • Report
     | 
    JUL 13, 2020

    The company began testing the long-awaited ad format for its longer-form video service in early June among a select group of major advertisers and roughly 200 English-language creators.

  • Article
     | 
    APR 1, 2021

    The news also came shortly after LinkedIn announced several updates, including a new “creator mode” profile aimed at making it easier for influencers to communicate with their audiences. LinkedIn could be taking a risk by trying to target a business audience, given that Clubhouse is already so successful among professionals.

  • Report
     | 
    NOV 10, 2020

    A Google spokesperson confirmed that YouTube inventory is either sold by Google or by publisher and creator partners who sell a portion of the inventory for their own YouTube channels. This means that device operators don’t sell YouTube inventory. In interviews for this report, there was confusion over who could sell Hulu inventory.

  • Article
     | 
    DEC 3, 2019

    One of the unique aspects of TikTok is that they provide creators to brands. What was this experience like? We decided to partner with influencers to kick this off because, on a new platform, no one is going to be better at making the content. We were very happy with partnering with the four content creators. They have a massive reach and great engagement.

  • Report
     | 
    DEC 18, 2020

    The online marketplace—which hosts limited-edition product drops and virtual festivals for the creator community of musicians, artists, and designers—works because of smaller networks of intense fans. “There’s a narrative around the product, a limited time window—and that ephemeral nature is important,” said Moksha Fitzgibbons, president of NTWRK.

  • Article
     | 
    APR 29, 2020

    COVID-19 Hinders Influencer Marketing Collaborations, Causes Some Creators to Shift Focus. The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

  • Article
     | 
    MAR 1, 2021

    Spotify’s investments have empowered podcast creators and advertisers through its proprietary hosting, creation, and monetization tools.”. Overall, there will be 117.8 million overall monthly podcast listeners in 2021, a 10.1% year-over-year (YoY) increase. This year, podcast listeners will represent 53.9% of monthly digital audio listeners, surpassing 50% for the first time.

  • Article
     | 
    DEC 15, 2020

    New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.

  • Report
     | 
    DEC 10, 2019

    In this report, Insider Intelligence examines how telecoms can expand beyond connectivity to become solution creators in the VR ecosystem.

  • Article
     | 
    SEP 30, 2020

    Under shelter-in-place orders, the company has had to change how it approaches marketing—working with content creators via Zoom, for instance, to put together a campaign.

  • Article
     | 
    NOV 14, 2019

    “Once it is available for more creators, we believe shoppable posts will also become more prevalent with influencers.”. In March, Instagram launched “Checkout on Instagram,” a new feature that helps brands streamline checkout directly within the app for products seen on Instagram.

  • Article
     | 
    JAN 22, 2021

    Meanwhile, YouTube has been trying to increase inventory by expanding into smaller channels—it began placing ads in videos of nonpartner creators late last year. Finally, nonsocial sites such as Roku are also driving spend, though in Roku’s case, the inventory is mostly runoff from its primary OTT video business.

  • Article
     | 
    MAR 2, 2020

    The platform is designed for live streaming video and streamer/viewer interaction and "these features are certainly intriguing to content creators outside of gaming," he said.

  • Article
     | 
    JUN 23, 2020

    For example, Spotify announced it now has more than 1 million shows in its podcast catalog and hopes to expand its audience by experimenting with new formats, like video podcasts featuring YouTube creators. Through podcasts, brands can reach a highly engaged audience of digital audio listeners. 

  • Article
     | 
    NOV 4, 2019

    Google’s YouTube, for example, pays out a portion of its gross ad revenues to creators, and all three companies also have programmatic ad businesses where they keep a percentage of the spending that passes through their stacks. All three companies, however, are also in the sights of federal lawmakers as well as dozens of state governments.

  • Report
     | 
    JUL 28, 2020

    “The breadth of influencers and content creators that we work with across Instagram, YouTube, Snapchat and TikTok is incredible. We have parents, nature photographers, foodies and travelers. As TikTok goes beyond just lip syncing, and as people get more creative with the platform, you’re going to start to see a larger diversity of content and content creators.

  • Article
     | 
    DEC 23, 2019

    At the same time, TikTok has also brought about a new wave of amateur content creators, many of whom have amassed followings that rival those of the more-polished influencers on other social platforms. According to the TikTok 100, this year’s top creators were primarily ordinary teenagers who have risen to “TikTok fame.”

  • Report
     | 
    AUG 12, 2020

    The difference is traffic acquisition costs and content acquisition costs—the money Google pays to other sites and content creators including YouTube creators as well as third-party publishers in Google’s Member Network. We estimate that on a gross basis Google will account for 25.1% of US display ad spending this year. Programmatic Display.

  • Report
     | 
    JUN 2, 2020

    In April, it introduced several features for users, including the abilities to watch and comment on Instagram Live videos from a desktop, the ability to upload a finished Live video to IGTV to save it, and the ability for certain live video creators to charge for access to events. In the same month, Facebook made in-stream ads more widely available to Facebook Live creators.

  • Article
     | 
    JUN 12, 2020

    As a result, the popular fixed fee monetization and commercial strategy around the creator marketplace was primarily developed as a defense mechanism.

  • Report
     | 
    AUG 13, 2019

    According to Toronto-based Ryerson University’s study, “Watchtime Canada: How YouTube Connects Creators and Consumers,” creators (which included brands and individual creators) had a range of objectives in using the platform, including building an audience (60%), entertaining others (54%) and educating or informing others (36%).

  • Article
     | 
    MAR 3, 2020

    It’s true; TikTok users are highly engaged as content creators—more than one-third (34%) are creating new content on any given day, according to Cole. That stat, she said, “is just so interesting to compare and contrast with some of the wider reaching, but more passive platforms, like Twitter or YouTube.”.

  • Article
     | 
    APR 27, 2020

    In its first week, the programming featured creators, actors, musicians and others. More recently, the content was prom-inspired. Live streams have the potential to greatly increase time spent on social platforms. Per our February 2020 forecast, we estimated that TikTok would have 45.4 million monthly US users in 2020, up 21.9% from last year.

  • Article
     | 
    NOV 25, 2019

    At the end of the contest, creators of the top three videos with the highest engagement were awarded free US Open gear. Macy’s. The department store kicked off the back-to-school shopping season by bringing its omnichannel “All Brand New” campaign to TikTok using the platform’s Hashtag Challenge.

  • Article
     | 
    OCT 20, 2020

    The Explore tab also hosts featured Reels, which are a selection of trending videos by creators and other Instagram users. It’s not the first time that Facebook has tried to take a page out of TikTok’s playbook. In fact, Facebook shuttered its original TikTok clone, Lasso, in July.