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  • Report
     | 
    OCT 24, 2019

    Less than 13% of smartphone users in Germany will use proximity mobile payments this year—one of the lowest rates in Europe. User numbers will increase slowly, but privacy concerns and the popularity of cash and card payments will curtail adoption.

  • Chart
     | 
    MAY 5, 2021
  • Chart
     | 
    MAY 5, 2021
  • Audio
     | 
    JUL 25, 2019

    In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

  • Article
     | 
    AUG 20, 2019

    Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

  • Article
     | 
    DEC 3, 2020

    US adults share a variety of personal finance concerns amid the pandemic-induced recession.

  • Audio
     | 
    NOV 9, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

  • Article
     | 
    AUG 18, 2020

    Boomers aren't entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.

  • Article
     | 
    JUL 30, 2020

    The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.

  • Audio
     | 
    JUL 24, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the impact, concerns and potential outcomes of the Twitter hack, which social issues matter most to consumers, Instagram's TikTok competitor, defining hate speech, text message marketing, when someone snuck something into the baseball hall of fame and more.

  • Audio
     | 
    JUL 21, 2020

    eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

  • Article
     | 
    JUN 9, 2020

    Though US adoption of 5G is still in its early days and consumer knowledge of the technology is lagging compared with other countries, industry professionals are already anticipating what opportunities the wireless tech will bring.

  • Article
     | 
    APR 24, 2020

    The number of adults in the US comfortable talking to healthcare practitioners, like doctors and nurses, about their health concerns—either virtually or over the phone—is increasing, according to recent data from YouGov.

  • Article
     | 
    MAR 13, 2020

    Since launching in the US in 2017, social video app TikTok has exploded in popularity. But after nearly doubling its US user base last year, growth for the Chinese-owned app will slow in the coming years as competition heats up and concerns grow among marketers.

  • Article
     | 
    MAR 10, 2020

    Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

  • Audio
     | 
    MAR 2, 2020

    eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.

  • Audio
     | 
    MAR 2, 2020

    eMarketer vice president of forecasting Monica Peart hosts principal analyst Yory Wurmser in a discussion about location data. How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their locations? And how are marketers adjusting?

  • Article
     | 
    FEB 4, 2020

    While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use smart speakers for any purpose).

  • Article
     | 
    DEC 16, 2019

    We couldn’t have been more correct in late 2018 when we predicted that privacy concerns would snowball in 2019, creating greater challenges for digital marketers with regard to audience identification, targeting and tracking.

  • Audio
     | 
    DEC 5, 2019

    eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

  • Article
     | 
    NOV 12, 2019

    Though TikTok has become a craze among some younger Americans over the past year, recent headlines over a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.

  • Video
     | 
    NOV 6, 2019

    eMarketer junior forecasting analyst Nazmul Islam explores our recently adjusted ad spending figures for YouTube, including how the platform has weathered brand-safety concerns.

  • Article
     | 
    OCT 23, 2019

    This year, consumers will have six fewer days to shop this holiday between Thanksgiving and Christmas. Even more surprisingly, only one in three are aware of the impending calendar crunch, according to July 2019 data from RetailMeNot.

  • Audio
     | 
    SEP 23, 2019

    eMarketer principal analyst Victoria Petrock explains attitudes toward facial recognition tech in the US and UK. How aware is the general population of the tech’s every day use? What are the major concerns surrounding facial recognition? Where is it being used, and how? She then talks about the most important characteristics of a chatbot, the frequency and times of day we check work and personal email and a new app that automatically cancels subscriptions at the end of the free trial period.

  • Article
     | 
    SEP 11, 2019

    As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

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