Dropbox, for instance, emphasizes “the voice of the customer,” according to Adrienne Gormley, vice president of global customer experience at the content collaboration provider. Customer feedback is systemically collected via “listening posts,” or various touchpoints across the customer experience that are designed to gather comments.

These collaborations have resulted in usable apps such as Autism & Beyond, which screens children for autism using the iPhone’s front-facing camera and facial recognition algorithms. The Apple Watch also has the capability to detect irregular heartbeats.

Douyin has shopping functions thanks to a collaboration with Alibaba in which videos can connect directly to Alibaba’s shopping properties. And Douyin also recently began testing video image search, enabling users to search for other videos with the same faces or products by selecting that portion of the video and then using an in-app search tool. “China is such an ecommerce-driven society,” Foo said.

Regional consumer confidence rose to 88 points, up just one point from the end of Q4 2017, according to data from The Conference Board’s Global Consumer Confidence Index, in collaboration with Nielsen. The Conference Board cautioned that consumer confidence was not widespread.

Moreover, audio was the No. 1 service used via a smart speaker, according to the September 2018 “Online Audio Monitor” produced by BVDW in collaboration with Verband Privater Medien, Kantar and other institutions. It reported that 78% of people who consumed digital audio in any form and used a smart speaker streamed audio content through that device.

Brand Collabs Manager updates: Facebook’s tool for creators to manage their branded content collaborations got new features that allow creators to share their audiences so advertisers can place branded content posts, as well as updated insights in the dashboard. Fan Subscriptions: After testing content subscriptions for some time, Facebook formally launched the Fan Subscriptions feature at VidCon.

Nearly two-thirds of adults in Germany use a smartphone while shopping in physical stores, according to a January 2019 survey by location marketing company Uberall, in collaboration with Lightspeed. The share of those ages 18 to 24 looking for product information or store locations on their smartphones while shopping in-store rose to 83%.

Collaboration across agencies was called out as a particular challenge. The brand—which, after all, is paying both the creative and media agencies—should take the lead here and make sure responsibilities are clearly delineated. Overall, more connection between creative strategy and media execution strategy is the order of the day for dynamic creative. And then there’s the tech stack.

And with representatives from big tech firms including Google, Amazon and Microsoft recently meeting with the White House to discuss a response to the coronavirus, we expect to see a growing number of collaborations between cloud developers, researchers and pharmaceutical companies as they concentrate their efforts on tackling the novel coronavirus. 3.

According to June 2018 data from The Cocktail Analysis in collaboration with Analistas Financieros Internacionales (Afi), nearly two-thirds (62.7%) of digital buyers in Brazil felt that making digital purchases was safe. Q: What trends are you seeing in Latin America?

“That’s a whole lot of collaboration going on behind the scenes among the TV networks that is going to help them create new platforms and currencies next year. And then you have players like Xandr and NCC Media that are creating platforms where you’re going to have addressable buying on national inventory, which we’ve never had.

The Syndicat des Régies Internet (SRI) and PwC, in collaboration with the Union des Entreprises de Conseil et d'Achat Média (UDECAM), also saw digital as the primary growth driver, citing digital ad spending up 15.5% in H1 2018, compared with H1 2017. As in other European countries, programmatic takes a growing share of digital in France.

A February 2018 Reuters study, conducted by YouGov in collaboration with other German institutions, found that 91% of web users in Germany who blocked ads did so on a desktop or laptop. The proportions blocking ads on a smartphone or tablet were much lower, at 28% and 21%, respectively. But these numbers point to a real and growing problem.

Implementing the tools, vendors or internal headcount needed often requires budget, help from IT, participation from business intelligence and collaboration to identify the outcomes worth measuring. For those already using multichannel attribution, the jump from Level 3 to 4 is the steepest and most difficult.

In cities like Montreal, Toronto and Edmonton, the CA$125 million federal Pan-Canadian Artificial Intelligence Strategy is funding collaboration between academia and the private sector. Marketing is among the primary disciplines for machine-learning research and development.

“Technology has to be an integral part of what they do and [mutual collaboration] makes it easy for both the marketer and the technologist to understand the ideal solution.”. Best Practice No. 4: Bring Together the Right Data. The importance of data in any AI project cannot be understated. Nowhere is the expression “garbage in, garbage out,” more applicable.