Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

But with more than half of respondents likely to purchase products like electronics, apparel, and home improvement items online, the likelihood for returns may also be high.

In yet another effort to boost sales, retailers in China are leveraging fashion shows in a way they hadn’t before. In September, Alibaba teamed up with IMG to stream New York Fashion Week on the tech behemoth’s OTT video service Youku, as well as on its ecommerce platforms Taobao and Tmall.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

The pandemic proved that there is demand for AR-driven experiences that let consumers try on things like shoes, makeup, and sunglasses. And location-based AR, though more nascent, has a lot of potential.

Weapon Accessories Ads Ban. After the riot on Capitol Hill, Facebook announced that it was banning ads that promote weapon accessories and protective equipment, such as gun safes, vests, and holsters, in the US through at least January 22. Facebook already prohibited ads for weapons, ammunition, and weapon enhancements.

It’s a budget-friendly payment alternative that makes expensive purchases more digestible, while also enabling more routine purchases like apparel for less affluent consumers.

Alex Jennison, ecommerce marketing manager at apparel company Mad Engine, whose brands include LRG Clothing and Neff Headwear, uses SMS messages promoting new product launches, promotions, in-person events, and automated messaging sequences, as well. Sam Shames, co-founder and COO of wearables startup Embr Labs, deploys SMS largely to convert abandoned carts in the lower funnel.