AUG 1, 2021
NOV 5, 2021
Potential buyers did not show up when they said they would; people asked me for favors like moving the furniture with them and loading it in their cars; some haggled with me; and others made me feel unsafe in my own place. I thought to myself: “There has to be a better way to do this, where you can make it a trust community.
JUN 2, 2020
Connectivity has become a major focus in the automotive industry. The ability to integrate vehicles with the internet-of-things (IoT) universe brings opportunities for enhanced services and personalization, but marketing executives like VMLY&R’s Aleks Niestroj think that there’s still progress to be made before cars go from “connected” to “smart.”
JUN 24, 2019
The trade war between the world’s two largest retail markets is taking its toll, especially on China. Coupled with a slowing domestic auto market, the trade war is hurting the country's retail sales. In our latest worldwide retail forecast, we have cut our outlook for China and the US. As a result, China will not surpass the US in total retail sales this year, as expected in our Q4 2018 forecast. That milestone will likely not happen until 2021.
NOV 8, 2019
eMarketer principal analysts Nicole Perrin and Yory Wurmser join vice president of content studio Paul Verna to chat about whether the ad industry has a fundamental problem, a possible solution for the struggling newspaper business, marketing strategies of the latest video streaming platforms, how to make parts of your car invisible and more.
MAY 14, 2020
eMarketer principal analyst Victoria Petrock discusses the shifting mindset toward worker, assistant and delivery robots and offers some examples of how they are already helping people everyday. She also explains what's holding drones back and when to expect driverless cars on the roads. Then Victoria and senior research analyst Dane Finley talk about whether telehealth is here to stay, the significance of Alexa's longer-form speaking voice and whether virtual reality is capitalizing on stay-at-home measures.
MAR 2, 2020
eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars.
SEP 4, 2020
eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.
AUG 7, 2019
In our Facebook Advertising in 2021 report, eMarketer principal analyst Debra Aho Williamson detailed how advertisers are currently engaging with Facebook and how that might change if controversy and the subsequent reduction of targeting tools continues. Among the CMOs we spoke with were Brandon Rhoten of the restaurant chain Potbelly Sandwich Works, Allison Lowrie of the digital classifieds service ANGI Homeservices Inc. and Peter Scheer of the ecommerce car retailer Vroom.
OCT 6, 2020
No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in H2.
SEP 22, 2020
With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.
JUN 7, 2020
The US retail sector could take years to recover from the impact of the coronavirus, and the hit could be worse than that of the Great Recession. According to eMarketer’s latest forecast on US retail sales (which includes auto and fuel), total retail sales will drop by 10.5% this year, steeper than the 8.2% drop in 2009. Ecommerce is the only bright spot, jumping 18.0% this year, as Americans rely on Amazon and other online retailers for necessities.
Performance Metrics |
MAR 14, 2020
AUG 2, 2021
In Q2 alone, B2B insurtech Cambridge Mobile Telematics acquired True Motion to work with 21 out of the 25 largest US auto insurers and reach 20 countries. And Metromile and Hippo partnered to offer consumers a bundled auto and homeowners insurance product.
AUG 27, 2021
“The largest declines in [satisfaction] are among customers who had workers comp coverage or commercial auto policies,” said Robert M. Lajdziak, senior consultant of insurance intelligence at J.D. Power. And Pie is plugging this gap by offering flexible coverage, expedited applications, and digital customer service with its workers’ comp and other insurance offerings.
JUL 20, 2021
JUL 19, 2021
JUL 22, 2021
NOV 17, 2021
Brands with limited experience can get started quickly, leveraging auto-generated ads and automatic keyword targeting, as well as setting budget controls. What brands should know:. Sponsored Product ads are a must-have for any brand selling on Amazon to maintain a competitive presence and improve sales velocity.
MAR 24, 2020
Not only is the number of connected consumers increasing, but they're also engaging with products across a variety of categories, from appliances and cars to security systems and wearables, according to InMobi research.
JUL 10, 2020
Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.
OCT 28, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's project marketing manager, Emily Hoffman, and Dennis Blynov, global business and marketing transformation lead at automotive brand Polestar. They will share how data analytics can help grow customer relationships and boost brand recognition.
AUG 4, 2021
Not only are they competitors in silicon manufacturing, but together with TSMC they comprise the major chip foundries which can define the future semiconductors essential for 5G cellular networks, self-driving cars, and AI.
JUL 13, 2021
DEC 3, 2021
The For You page and trending videos were among the top places TikTok users worldwide discovered products in the food and beverage, luxury, and automotive categories, per an August 2021 Warc survey. The #TikTokMadeMeBuyIt hashtag is a perfect example of this phenomenon.