What can brands and retailers do to prepare for the metaverse future? Brands and retailers looking to develop a metaverse strategy should embrace a willingness to experiment, learn, and iterate in this fast-moving space. Even those that are not ready for a full-fledged presence in the metaverse as it exists today can take several steps to lay the foundations for the future.

A letter decrying that policy was eventually signed by 60 other organizations, including Levi's, Unilever, Patagonia, Johnson & Johnson, and other notable brands, and published in The Dallas Morning News on March 11. Apple's legal team is collaborating with policymakers and advocacy groups to develop strategies and file court papers in LGBTQ rights matters.

Experts also anticipate more brands will bring programmatic buying in-house, at least to some extent, over the next few years. It’s becoming more common for advertisers to provide ad tech partners with their precious first-party data to enhance their programmatic strategies.

Brands Can Bet on Augmented Reality to Reach Consumers on Snapchat. While Snapchat may be the region’s least-penetrated social network, brands can use its augmented reality (AR) features to test products and promote sales strategies. The platform offers users in Latin America the ability to discover new brands and virtually try on items ranging from beauty products to shoes.