JUN 17, 2021
For our recent “Ecommerce and Retail Customer Experience 2021” report, we spoke with Sasha Siddhartha, co-founder and CTO of Thrive Market, about how the company uses first-party data to improve personalization and, in turn, drive customer loyalty.
JUL 15, 2020
They realize that when it comes to loyalty and new customer acquisition, carrying on a meaningful conversation is equally important as performance marketing.”—Jason Roussos, Senior Vice President of Strategy, Adlucent. “We’ve used social listening in the past two months to report all the way to top management, to our CEO.
APR 30, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Ansira's Megan Parks DuBose, head of strategy, and Kevin Hill, vice president of local marketing activation. They shared a blueprint for brands and their sales partners to help ensure recovery at the local level, from stores and franchisees to dealers, post-COVID-19.
JUL 1, 2019
Xer loyalty to national brands often falls by the wayside as they scoop up bargains intrinsic to private-label products. In October 2018 polling by IRI, 86% of Xers said they buy those “to save money.”. A penchant for economizing is also evident in the kinds of stores Xers patronize.
NOV 24, 2020
OCT 6, 2021
The net promoter score (NPS)—which measures customers’ loyalty to a company or service—for primary care providers was –1.21 in 2019, nearly four points lower than in 2015. This puts primary care providers in the company of brands like Walmart and Delta Air Lines, and behind Verizon and ExxonMobil.
JUL 16, 2019
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.
SEP 14, 2021
As consumers continue to adopt omnichannel shopping habits, Amazon will likely focus on expanding hybrid offerings like click and collect and leveraging its Prime members to build customer loyalty for physical stores as it has done online.
SEP 2, 2021
Check out how Motorola, Stanley Black & Decker, L'Oréal, and other brands are growing with us.
JUN 3, 2021
“Based on the loyalty and conversion implications, if you don't offer people free returns, many of them aren't going to buy on your site,” said Adam Vitarello, co-founder and president of reverse logistics firm Optoro. Given their increasing prevalence, returns can make or break the customer experience.
OCT 18, 2021
“The extended holiday shopping season creates opportunities to accomplish both core marketing strategies—acquisition and loyalty—during the same season,” said Tim Rogers, senior vice president and global general manager of Omnichannel and CRM at Criteo.
SEP 5, 2019
Influencers: Individuals who sway the brand preferences, buying decisions and loyalty of the population because of their notoriety or fame. Even with those separate definitions, it’s not productive to pigeon-hole every person who posts videos in social media. Instead, think of it as a Venn diagram, where some people might be purely creators, influencers or both.
DEC 9, 2019
How to adjust your business objective to create customer loyalty as the attention economy shifts to the emotion economy. Click here to download the report. Featured Guest. Michael Trapani is the director of marketing at Acoustic. His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives.
JUL 25, 2019
Banking didn’t fare so well, but then customer loyalty to, and trust in, banking brands is well-entrenched in the UK. When it comes to consumer consideration around such products, they’re clearly seeking them out as and when required.
JUL 2, 2020
In a world where consumers are empowered with unlimited access to information and ever-growing expectations, brands need to deliver remarkable experiences in order to differentiate.
NOV 26, 2019
But how can brands improve their offerings when user experiences are so subjective, and attempts to measure those experiences have historically been impossible?
NOV 6, 2020
eMarketer principal analysts Mark Dolliver, Nicole Perrin, and Yory Wurmser join vice president of content studio at Insider Intelligence Paul Verna to discuss what a revised Section 230 might look like, the pivot to localized and loyalty-based marketing next year, re-reclassifying Uber and Lyft drivers in California, the changing tides of media ad spending, AMC Theatres being close to the edge, how an apple and an onion can taste the same, and more.
JAN 22, 2021
Some brands are utilizing SMS to follow up on messaging they may have missed. As a live chat substitute: Email marketing could have been used to develop a two-way conversation between brands and audiences but didn’t. SMS is conversational and facilitates an ongoing dialog between brands and consumers.
OCT 18, 2019
Onsite, 35% of brands allow customers to pick up their online orders in-store, while 39% of brands’ websites allow customers to view an item’s in-store availability. The latter is particularly indicative of overall personalization proficiency, as eight of the top 10 brands do this.
MAY 28, 2021
“Banks are becoming more [like] utilities, and the relationships are being taken over by brands that small businesses know, love, and trust,” said Kathryn Petralia, co-founder of Kabbage. If that happens, it would curb banks’ potential business. Service providers’ financial offerings are far from mature, however, making their forays into financial services uncertain.
SEP 21, 2021
Private label is another way to drive loyalty, as retailers can offer exclusive products at competitive prices. Read Next. Sources. Bizrate Insights. PowerReviews. Morning Consult.
NOV 10, 2020
Whether it’s driving a first-time purchase using an SMS/MMS message or delivering a dynamic mobile wallet loyalty card to your best customers, it’s essential to understand what businesses and consumers need each mobile channel is solving for.
SEP 24, 2019
Trust is an area where direct-to-consumer (D2C) brands—with control over the whole customer experience—can gain an advantage in connecting with boomers, according to Bob Meixner, director of product strategy, Oracle Commerce and Loyalty Cloud at Oracle.
JAN 13, 2020
Whether you’re a marketing technologist, data strategist or digital marketing leader, you are an influencer and owner of a key aspect of your consumer’s journey with your brand.
MAY 1, 2020
Neustar's Devon DeBlasio says that as brands step back and reevaluate marketing strategies during the coronavirus pandemic and beyond, they should also rethink the way they communicate consumer privacy and identity, given advancements in identity resolution.