An example: At the end of 2020, the keepist blog published part of its analysis of the German Asos site, asos.de. Keepist praised Asos for its videos, as well as an interactive sizing assistant that asks shoppers for additional details of their shape and how they like to wear clothes.

The announcement blog post, “It’s Time for Our Industry To Declare #MeasurementIndependence,” calls for exactly that: a future where the media industry operates on a number of independent measurement systems, rather than defaulting to a service like Nielsen.

We started a blog, and we’re doing more long-form content now that people are home and interested in hearing from the brand founders. Additionally, we recently did advertising with [in-game advertising platform] Bidstack on Barstool Sports, and it had 300,000 views for a horse racing toy that people gambled on. It was pretty wild because there are no live sports.

The news: The UK-based Centre for Finance, Technology and Entrepreneurship (CFTE) compiled a list of the 157 fintech unicorns to date (those valued over $1 billion), per its blog post. By the numbers: Unsurprisingly, the 81 unicorns in the US are more than in all of the other countries combined. The next fintech hubs are China (11), UK (10), India (9), Brazil (7), and Germany (7).

Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchandise.

Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

In late April, work collaboration platform Basecamp published a blog post announcing that it would cut certain benefits, which caused an employee exodus. Google fired employees who protested the company’s decision to work with certain government agencies. It is now facing a trial over those terminations, which allegedly violated labor law.

Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group.

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.