eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Kathy Baxter, architect, ethical AI practice. She discussed how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.
A nontraditional nature and wide base may give digital co-brands an advantage over formidable fintech competitors. Fifty-two percent of US digital banking users surveyed by Insider Intelligence in Q1 2021 did not cite their primary bank or credit union as a top-three source they’d trust for most banking services.
CVS revealed a $1B plan to close 900 retail stores and add primary care services to the remaining—we unpack why consumers are flocking to retail health and what CVS and Walgreens are doing to gain their trust.