SEP 3, 2019
“We’re seeing Gen Z revert back to older perspectives, like those shared by Gen X and boomers; they’re much more similar in their frugality.”. Understanding the spending patterns of Hispanics is important for marketers eager to tap into this large and lucrative market—but their messaging often misses the mark. For one, language is a useful way to ingratiate a brand with Hispanic shoppers.
AUG 20, 2019
“Privacy is less of a concern for this generation than it might be from a baby-boomer’s perspective,” said Ericka Podesta McCoy, CMO at research firm Resonate. “Xers understand the convenience factor associated with being more lenient when it comes to their digital privacy, but there must be an obvious value exchange.”.