Q: What increase (if any) do you see in B2Badvertising in digital and mobile video? How should B2B marketers reach digital video viewers? A: B2B marketers responding to a Walker Sands survey listed produced video as the top multimedia content they believe would have the greatest effect on their marketing approach.
Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.