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  • Article
     | 
    OCT 5, 2020

    Ad dollars are going toward COVID-19-related information as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related updates. The pandemic also led to an influx of marketing around medical supplies, consumer adoption of telemedicine, and regional advertising for reopening doctor’s offices and medical clinics. Read More:.

  • Chart
     | 
    JAN 28, 2021
  • Report
     | 
    OCT 29, 2020

    Coronavirus tracking has raised consumer awareness and interest in privacy protections. At the same time, BLM protests have raised the issues of systemic biases. A Democratic Congress and administration would probably raise the issue of algorithmic bias in AI, and it would almost certainly push for near-universal broadband coverage.

  • Article
     | 
    DEC 15, 2019

    We expect Amazon to continue developing its display ad business and building out true awareness-oriented ads. Display will account for a greater share of net US digital ad revenues each year, but we don’t expect the dominance of these search formats to disappear anytime soon.

  • Article
     | 
    AUG 24, 2020

    Use this to build awareness and drive action with shoppers this holiday season. Read more on how the pandemic may impact holiday shopping and learn some tips to improve your website. Attend our upcoming Think Retail on Air event to drive your online, offline and awareness business objectives! —Kevin Fried, industry leader, specialty retail, Google.

  • Article
     | 
    JAN 27, 2020

    Awareness about fast fashion and its impact on the environment is not fully disseminated. And despite consumers' increased focus on sustainability, value is still paramount for shoppers when it comes to apparel and footwear. An August 2019 survey from GlobalWebIndex asked internet users in the US and UK which industries should have better corporate social responsibility policies.

  • Report
     | 
    NOV 5, 2020

    Tackling diversity and inclusion “starts with self-awareness and being honest about the way you’ve conducted programs in the past,” CommerceNext’s Sonsev said. “If you look at your marketing and notice a lack of representation, that’s the first step in fixing it. Don’t wait. Be proactive. Seek the opinions of others.

  • Article
     | 
    JAN 30, 2020

    The best chances of success for brands and retailers will continue to be in the mid- and upper-funnel, where social properties like Instagram can introduce consumers to new brands, create awareness and stimulate demand over time. “The good news is that the wheels on the social shopping cart are definitely turning,” Williamson said. “The progress is slow, but the momentum is gaining.”.

  • Article
     | 
    SEP 4, 2020

    From driving awareness for new product launches to increasing sales, brands come to retailers with clear goals in mind. Historically, retailers pushed in-store promotions and traditional media to drive results for brands. Yet the rise of digital has become a critical lever for retailers to drive awareness, consideration, and purchases for brands.

  • Article
     | 
    FEB 27, 2020

    “The best chances of success for brands and retailers will continue to be in the mid- and upper funnels, where social properties like Instagram can introduce consumers to new brands, create awareness and stimulate demand over time,” said eMarketer principal analyst Debra Aho Williamson in her “US Social Trends for 2020” report, published earlier this year.

  • Article
     | 
    AUG 10, 2020

    Outdoor advertising has historically been about awareness and upper-funnel branding. Now that outdoor is becoming more digitized and data-driven, it has become more common for direct-response and direct-to-consumer (D2C) advertisers to use OOH to acquire customers.

  • Article
     | 
    DEC 24, 2020

    A massive and growing audience is unreachable with standard video ads, which bolsters other avenues for awareness campaigns such as outstream video and digital outdoor ads. Of course, there is room for both monetization strategies; digital video ad spending is growing, and Disney-controlled Hulu monetizes through ads. Still, most time spent streaming happens devoid of advertising.

  • Article
     | 
    NOV 30, 2020

    During that same time period, the percentage of respondents who reported having no plans to use telemedicine—or simply no awareness of it—decreased by 25 percentage points. In the same survey, CivicScience looked to gauge the quality of telemedicine visits relative to in-person visits.

  • Article
     | 
    MAY 7, 2020

    These companies are using influencer marketing exclusively for brand building, with an emphasis on awareness about services that consumers may find useful during the pandemic. A December 2019 survey from Talkwalker found engagement and reach were the two most prominent measures of success for proving influencer ROI, according to PR and marketing communications professionals worldwide.

  • Article
     | 
    MAR 26, 2020

    “In the travel industry, the goal is to create awareness of a particular destination. If people see a backpack or a pair of shoes, and they like them, will they purchase them right away? Absolutely. But will they book a 10-day trip to Indonesia when they see a picture online?

  • Article
     | 
    AUG 27, 2020

    “As a result, we’ve seen increased investments, especially in branding and awareness campaigns.”. As the economic effects of the pandemic persist, financial services businesses will continue to use digital advertising to vie for customers and boost brand reputation.

  • Chart
     | 
    APR 22, 2021
  • Article
     | 
    FEB 4, 2020

    Within the new experience—which very closely mirrors Facebook’s offering—advertisers can manually choose from three umbrellas of objectives: Awareness, Consideration and Conversions. "LinkedIn is working hard to develop more innovative offerings for their advertisers," Ryan said.

  • Article
     | 
    OCT 1, 2019

    Are we helping build awareness and brand preference? But also are we helping convert those consumers into customers? Those are two different pieces of the measurement puzzle. It requires a really disciplined approach to documenting your planning and thinking: How do we set objectives at every level? And how do we measure against those objectives in the short and long term?”.

  • Article
     | 
    JUL 11, 2019

    Expect the company to emphasize these offerings—especially Amazon Go, which is expected to open 3,000 locations over the next few years—in hopes of creating awareness and introducing these new concepts to the broader public. At the same time, Whole Foods discounts will also be heavily promoted, given its substantial store footprint that currently reaches a much wider proportion of Prime members.

  • Report
     | 
    JAN 6, 2020

    Growth is primarily being driven by heightened consumer awareness, as well as more players entering the space, offering an array of services. But despite the rise of players such as TaskRabbit (home services), Postmates (courier) and Instacart (grocery delivery), the sharing economy is still dominated by transportation- and home-sharing.

  • Chart
     | 
    APR 20, 2021
  • Chart
     | 
    APR 20, 2021
  • Article
     | 
    NOV 4, 2020

    May–June polling of parents by Ipsos for the Global Myopia Awareness Coalition (GMAC) traced a roughly similar pattern. The proportion of 5-to-10s and 11-to-13s using electronic devices for more than 4 hours a day had more than doubled. Among 14-to-17s, the figure had nearly doubled and encompassed a large majority. Will screen time recede post-pandemic? Unlikely.

  • Article
     | 
    MAY 11, 2020

    Or perhaps until more upper-funnel advertising has a chance to raise consumer awareness of more fun, crafty projects they can do themselves or with their kids.

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