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  • Chart
     | 
    JAN 29, 2021
  • Report
     | 
    JAN 21, 2020

    The format triumphed in 2019, with social media sites boosting content consumption from users, and it’s likely to become a more popular format with most—if not all—platforms and screens.”—Glenn Perera, Director of Product Strategy for EMEA, Integral Ad Science.

  • Report
     | 
    OCT 15, 2019

    Time spent with live radio was 1:16 daily, on average—close to that of streaming video content. Engagement with social media is lower in the US than in several other countries; 77.5% of internet users surveyed said they had used social networking sites or apps (including YouTube) in the prior month. Users were spending an average of nearly 2 hours per day with social sites, however.

  • Report
     | 
    JUL 16, 2019

    Consumers Put Social Media Advertisers on Watch. Consumers’ concerns about social media are starting to land on advertisers’ shoulders.

  • Report
     | 
    OCT 15, 2019

    Time spent with mobile activities continues to outpace other categories by a significant margin, GlobalWebIndex found. Mobile accounted for an average of 4 hours, 5 minutes (4:05) per day in H1 2019, followed by 3:20 spent with PCs and tablets. Social media ranked third for time spent, at an average of 3:06 per day.

  • Report
     | 
    MAY 30, 2019

    After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

  • Report
     | 
    MAY 30, 2019

    US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

  • Report
     | 
    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

  • Report
     | 
    OCT 15, 2019

    Time spent on social media was higher, at 1:47 daily. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.). Ownership of advanced digital devices is modest. Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers.

  • Article
     | 
    MAY 27, 2019

    Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

  • Article
     | 
    APR 29, 2019

    Time spent on social networks with mobile devices far outpaces computers. US Facebook users ages 18 and older will spend an average of 18.07 minutes per day on mobile devices (including tablets) in 2019, compared with 5.31 minutes on desktop/laptops. The average time spent on Facebook for all devices (23.37 minutes) amounts to 44.8% of time spent on all social media.

  • Report
     | 
    OCT 15, 2019

    Similarly, the time spent on mobile devices in 2018—5 hours, 13 minutes (5:13), on average—was 1 hour, 15 minutes more than the average time spent daily on PCs and tablets. In H1 2019, Thailand’s internet users were still devoting more than 5 hours daily to their mobile devices, while PC/tablet time remained just under 4 hours.

  • Article
     | 
    NOV 19, 2020

    Which digital time spent forecasts increased the most? Adults in the US will spend an average of 64 more minutes with media per day in 2020 than we thought they would. Within this, users will spend almost 26 additional minutes per day on their smartphones compared with our earlier expectations. Our Forecasts in 2021.

  • Article
     | 
    MAY 31, 2019

    Total time spent with media has stalled in the US, with declines in time spent with TV and other traditional media being offset by increases in time spent with digital media.

  • Report
     | 
    OCT 15, 2019

    For questions such as time spent with specific media, respondents are asked to select a time estimate from a list rather than entering a precise figure; all answers are then aggregated to produce an average time. The results presented in this report are drawn from questions fielded in two different surveys running concurrently.

  • Report
     | 
    OCT 15, 2019

    The centrality of mobile devices is reflected in time spent figures. Mobile activities accounted for 4 hours, 7 minutes (4:07) per day, on average. Only seven of the 41 countries polled by GlobalWebIndex in 2019 posted a longer average mobile time spent. PCs and tablets were not far behind mobile, however, averaging 3:48 daily.

  • Article
     | 
    JUN 4, 2019

    For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

  • Report
     | 
    MAY 30, 2019

    UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

  • Chart
     | 
    JAN 12, 2021
  • Audio
     | 
    SEP 11, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss how to recreate those water cooler moments in the digital world, how much Super Bowl LV commercials are going for, watching Instagram Stories on Facebook, parents' more positive view of devices, the number of Facebook Watch viewers, the difference between frugal and cheap, what you didn't notice about that double rainbow, and more.

  • Article
     | 
    APR 22, 2020

    In addition, time spent on Snapchat has increased due to the coronavirus. The company's CEO Evan Spiegel said average time spent was up more than 20% in the last week of March vs. the last week of January. Some markets, such as France and the UK, saw more than a 30% increase, he said. He didn’t provide data on time spent in the US, however.

  • Audio
     | 
    JUN 5, 2019

    eMarketer principal analyst Mark Dolliver and senior analyst Paul Briggs talk through the new eMarketer report collection: “Time Spent with Media 2019.” They cover trends in digital and traditional media usage across geographies, including digital video, TV, social platforms and mobile.

  • Report
     | 
    OCT 15, 2019

    But an even bigger chunk is traceable to social media, which claimed an average of 3:45 daily in H1 2019. (GlobalWebIndex does include YouTube in its social media category, which may tend to increase time spent on social.). Subscription video is closing the gap with live TV.

  • Report
     | 
    OCT 15, 2019

    Social networking is a priority for many internet users in the UAE; 84.7% of those polled in H1 2019 had visited social media sites or apps in the prior month. Respondents spent a daily average of 3:06 with social platforms, per GlobalWebIndex. YouTube is included in this social category, however, which tends to boost penetration and time spent.

  • Report
     | 
    OCT 15, 2019

    Moreover, social networking consumed an average 2:33 per day, edging past broadcast TV at 2:21. (GlobalWebIndex includes YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). In some respects, TV and video consumption is one area most disrupted by digital.

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