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  • Report
     | 
    OCT 15, 2020

    Yet digital audio is on the rise as well. Some 81.2% of respondents polled this year had streamed music or accessed podcasts or other audio content from digital sources in the month prior. And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

  • Report
     | 
    OCT 15, 2020

    As with SVOD, consumption of digital audio remains lower than in several other parts of the world. Just six in 10 respondents had listened to digital audio content (including music, podcasts, or audiobooks) in the month prior to polling. Music streaming accounted for 57 minutes per day on average. By contrast, nearly 78% had tuned in to broadcast radio in the previous month.

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

  • Report
     | 
    OCT 15, 2020

    Fully 93.5% of respondents had also listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year—a leap of 15.5 percentage points year over year (YoY). Music streaming accounted for an average 1:04 per day.

  • Audio
     | 
    MAR 9, 2021

    On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

  • Report
     | 
    OCT 15, 2020

    TV viewing and digital video streaming in Belgium correlated strongly with age. For example, 92.7% of respondents ages 16 to 24 streamed video in H1 2020 vs. 48.1% of those 55 to 64.

  • Report
     | 
    OCT 15, 2020

    Many people now listen to digital audio material, too. Younger internet users predominate in these audiences. More than three-quarters (77.2%) of respondents in UAE had streamed music, podcasts, or other digital audio content in the prior month, with more than 84% of 16- to 34-year-olds doing so.

  • Report
     | 
    OCT 15, 2020

    Nearly 92% of respondents listened to digital audio as well. Figures for time spent also highlight the growing popularity of digital video and audio. Internet users devoted an estimated 1:40 per day to online TV and video, and an additional 1:32 daily to music streaming.

  • Report
     | 
    OCT 15, 2020

    Digital audio has gained momentum as well. In H1 2020, 82.5% of internet users had accessed music, podcasts, or other audio content online in the month before polling, compared with 75.6% in H1 2019. Music streaming accounted for an estimated 1:42 per day.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio was also much more common among younger respondents in H1 2020. The share of internet users listening to streaming music, podcasts, or other digital audio content fell more than 10 percentage points with each decade of increasing age. Growing digital activity is slowly reshaping the device landscape.

  • Report
     | 
    OCT 15, 2020

    While video streaming occupied an average 1:31 daily, broadcast TV accounted for 2:35. Digital audio is on the rise, too, though less steeply. More than 82% of respondents polled in H1 2020 had streamed music, podcasts, or other audio content from digital platforms in the month prior. Music streaming alone claimed 1:54 each day, on average. Traditional media saw mixed fortunes in Q1 2020.

  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio was also up by several percentage points in H1 2020. Six in 10 internet users had streamed music, podcasts, or other digital audio content in the month prior to polling. Like digital video viewers, digital audio listeners skewed higher in urban areas and among younger age groups.

  • Report
     | 
    OCT 15, 2020

    As in 2019, fewer than 4% of internet users in Egypt owned a TV streaming stick or a virtual reality (VR) headset this year. Penetration rates for smartwatches and smart home products were essentially unchanged from last year, at 6.6% and 5.0%, respectively. Social platforms contribute massively to digital (and total) time spent, though engagement seems to have lessened during lockdown.

  • Report
     | 
    OCT 15, 2020

    Consumption of digital audio content followed a very similar pattern: More than two-thirds of the youngest cohort and 46.5% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. The prevalence of PCs among seniors is shaping daily time spent with various media.

  • Report
     | 
    OCT 15, 2020

    By contrast, teens and young adults remain the driving force behind digital audio takeup. Just under 70% of respondents had streamed music, podcasts, or other digital audio content in the month prior to polling. But penetration among 16- to-24-year-olds (91.9%) was double that of the oldest age bracket (46.0%). Demographic divides persist among live TV and video viewers, too.

  • Report
     | 
    OCT 15, 2020

    Notably, there was no corresponding increase in digital audio takeup; the proportion of respondents listening to streamed music, podcasts, or other digital audio content rose only marginally, from 64.4% to 65.0%. The TV and video picture is less clear-cut, but gains were made in subscription video-on-demand (SVOD) viewing.

  • Audio
     | 
    MAR 19, 2021

    On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Report
     | 
    OCT 15, 2020

    By contrast, younger web users made up the bulk of digital audio listeners. In total, the share of internet users accessing music, podcasts, and other audio content on digital platforms rose 6.1 percentage points between H1 2019 and H1 2020. As in 2019, live TV viewing registered greater penetration in Austria than video streaming did, though that margin continues to shrink.

  • Report
     | 
    OCT 15, 2020

    The share who streamed music, podcasts, or other digital audio content jumped from 50.5% to 58.2% year over year. But the most dramatic leap occurred with subscription video-on-demand (SVOD) services, such as Netflix and Amazon Prime Video.

  • Report
     | 
    OCT 15, 2020

    Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular. Fully 88.8% of internet users watched broadcast TV, spending 1:55 per day, on average—almost double the 1:05 spent with online TV and video streaming.

  • Audio
     | 
    MAR 18, 2021

    On today's episode, we discuss in-person events in 2021, how to put on an engaging hybrid conference, and how to consider making money from virtual events. We then talk about Twitch's "Brand Safety Score," new ads envisioning post-pandemic life, and TV makers leaving no ad spot unturned. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

  • Chart
     | 
    APR 7, 2021
  • Chart
     | 
    APR 7, 2021
  • Report
     | 
    OCT 15, 2020

    Penetration of digital audio—such as music and podcasts—passed 80% in H1 2020 and reached 87.7% among respondents ages 16 to 24. Usage was lowest in the 55-to-64 age bracket, at 65.3%, but still far higher than the comparable figures in most countries surveyed. Many internet users in Thailand are also fans of voice assistants.

  • Report
     | 
    OCT 15, 2020

    The share of respondents accessing music or other audio content on digital platforms rose to 62.9%, but live radio occupied almost twice as much time as music streaming on a typical day. Younger internet users were the leading consumers of digital audio, while radio was most popular in the 45-to-54 age bracket.

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