However, at the start of the pandemic, many B2Bs buyers, working longer hours than usual without commutes and with increased at-home pressures, dipped in their podcast consumption. We estimate that as remote work expectations and hours normalize, podcast listening will level out to pre-pandemic levels by mid-year, making it a strong format for B2B advertisers.

How does digital audio compare with radio in time spent? In 2021, digital audio will exceed radio in time spent for the first time. As with digital video, the number of digital audio services in Canada has risen rapidly. Likewise, podcast listenership is growing fast and boosting digital audio time. What impact does social media have on the media mix?

The new M1 Pro and Max systems-on-a-chip equal the same peak performance as the best PC CPUs, but require 70% less power consumption and cooling, per Apple. The new laptops also feature redesigned form factors with higher-resolution displays, a re-introduction of the MagSafe adapter, HDMI, Thunderbolt 4, and audio jack ports.

It's the flattening of the podcast curve—some podcast hosts estimate that 60% of podcast downloads happen during commuting and only 20% is on weekends, and this is leveling out consumption fairly significantly. How have advertisers responded to this dip in listening?

And the visual element will be to the detriment of audio, with both traditional radio and digital audio failing to see any pickup during lockdown. Print media, meanwhile, will witness the biggest decline in time spent—it will be down 13.5% in 2020. What will consumption look like post-pandemic?

Time spent with audio, meanwhile, didn’t have any discernible impacts on overall media time, though within the category, digital again will increase its share of the pie. WHAT’S IN THIS REPORT? This report features our latest forecasts for time spent with media in France, Germany, and the UK, broken down by traditional and digital consumption, and concentrating on post-pandemic realities.

The pandemic, however, pushed social video consumption into overdrive. Social video ad spending grew 57.5% in 2021, after growing 34.9% in 2020. We project spending to grow 41.7% in 2022, to $33.98 billion, effectively doubling the amount spent on the format in 2020. Video will account for 45.6% of all social ad spending in 2022 and 49.1% in 2023. 

“The faster the connectivity, the more time consumers will spend with content consumption through new experiences.”. 5G’s higher bandwidth will also allow media companies and advertisers to offer ultrahigh-definition (UHD) audio and video formats like 4K or 8K and surround sound, as well as 360-degree video, AR and VR content, and rich media. “4K video streaming services may have issues in some LTE environments

It won’t be just streaming video services focusing on exclusives: Spotify and its competitors will continue to invest in exclusive podcast content, kicking off an era where streaming audio platforms compete for exclusive rights to content in a similar fashion to OTT video services.

While digital video consumption per day in Japan will reach only 46 minutes in 2020 (out of 4:13 watching video of any kind), this proportion will only increase over time. Digital’s Steady Growth Will Get a Boost.