JAN 2, 2020
It’s also different from the main four social networks—Facebook, Instagram, Snapchat and Twitter—due to its primarily male, tech-savvy and high-income audience. That makes it a good source of insights for a subset of the US internet base, but it also hosts controversial content that has made advertisers wary of utilizing the platform.
MAR 29, 2021
According to a study conducted for us by Bizrate Insights, the percentage of US digital buyers using curbside pickup in 2020 increased over the course of the year, from 7% in February to 23% in December. Finally, it is worth noting that the click-and-collect story is not just a US story.
APR 8, 2021
According to a February 2021 survey conducted for us by Bizrate Insights, nearly half of US adults polled said they had not used BNPL services at checkout and were not interested in doing so. In fact, just 10% of respondents said they used this option regularly, with another 11% saying they used it before, though not frequently.
SEP 22, 2020
Anne Hunter, head of product marketing at consumer insights platform DISQO, noted that many of those trying to simply replace the cookie are “ignoring consumers wishes not to be tracked by companies they have never heard of. When building a single-source panel, you must start with the consumer in mind and get their permission to provide insights.
JUL 23, 2020
More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.
MAY 6, 2021
Some of Zelle’s partner banks already bundle Zelle’s services with their small-business solutions, but introducing offerings like transaction management and insights tools within its own platform can help Zelle build a more robust repertoire of small-business solutions, like PayPal’s Venmo for Business.
MAR 30, 2021
Bizrate Insights. CivicScience. GlobalWebIndex. Mavrck. Pew Research Center. Piplsay. Savanta. TapResearch.
APR 24, 2019
To learn more about the esports audience and ad ecosystem, subscribe to the eMarketer Daily Newsletter. And for more insights like this, tune in to the "eMarketer Daily Forecast.".
MAY 27, 2021
Signal Hill Insights. Statistics Canada. Thinktv. Triton Digital. Vividata.
APR 16, 2021
Feature scorecard: We combined our analysts’ insights with input from digital product and competitive insight teams from FIs to identify 42 features that will distinguish mobile banking apps, based on their novelty, utility, or rarity.
APR 2, 2019
Reddit may be a small digital ad player, but it has an audience too unique to ignore. In today’s eMarketer Daily Forecast, senior forecasting director Monica Peart explains why advertisers are interested in reddit and how many users we expect the social platform to reach. Tune in.
FEB 2, 2021
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. More than half US adults want bullies gone for good, and they’re looking to social media platforms to take the first step.
MAY 23, 2019
And for more insights like this, tune in to the "eMarketer Daily Forecast.".
DEC 9, 2020
Bizrate Insights. Bizzabo. Comscore. Edelman. Interactive Advertising Bureau (IAB). Mindshare. Morning Consult. Nielsen. Performics and Northwestern University's Intent Lab. Pew Research Center. Politico. The 614 Group. Visa. Wakefield Research. Zipwhip.
AUG 13, 2019
They believe the on-demand nature of podcasts—in contrast to webinars and other scheduled events—plays well for a professional audience looking to garner insights while commuting or during downtime activities. “With Amanda Lang and Amber Mac [the hosts, and influencers in their own right], we really liked the idea of a more journalistic approach,” Sintzel said.
DEC 21, 2020
Each of the following seven category sections takes a deep dive into data-driven recommendations for both neobank and incumbent audiences to gain an edge. They highlight which features are most in-demand, commonly supported, and effectively implemented by neobanks.
APR 4, 2019
According to data provided to eMarketer by Bizrate Insights, 61% of US internet users ages 18 to 34 had used a mobile retail app to purchase a product or service in the past month. Adobe’s 2019 Brand Content Survey showed that 29% of US digital device users ages 18 to 22 named a brand’s mobile app as the top channel used to purchase an item.
NOV 4, 2020
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.
MAR 31, 2020
Bizrate Insights. Interactive Advertising Bureau (IAB). Morning Consult.
JUN 14, 2021
Don’t miss out on insights like these—see what subscribers told us when we analyzed more than 10 billion (yes, a billion!)—opens. Get subscriber benchmarks for the not-so-typical metrics and deliver a not-so-typical subscriber experience in return. —Megan Moller, Director of Content Marketing, Litmus.
SEP 5, 2019
Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.
JUN 17, 2021
And we’ve got the data and structured insights to identify them pretty accurately. When we see high-value customers start to lapse out—maybe they had a negative experience on an order, or something happened in their lives, and they forgot about Thrive Market for a bit—we know based on lifetime value which specific customers to focus on reactivating.
AUG 13, 2019
eMarketer senior forecasting analyst Cindy Liu breaks down our Facebook audience numbers for key age groups and a silver lining for the social network.
JUL 11, 2019
For the vast majority of marketers, there’s no longer any question of whether they should have a tech
stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors
continue to innovate offerings, and marketing organizations better understand how technology can serve
them. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the
latest trends in marketing and advertising technology
JAN 29, 2021
This will involve large-scale investments in data infrastructure to mine internal and external data sources, and analytical capabilities to derive the insights while managing risk. Ramped up spend on automated underwriting: UK P&C insurers are witnessing a prolonged period of increased expense ratios, which is squeezing margins.