Geography

Asia-Pacific (52)
Europe (66)
Latin America (19)
Middle East & Africa (5)
North America (337)
Worldwide (178)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
484 Results
Filter
Sort by: Relevance | Date
  • Article
     | 
    FEB 9, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Gen Zers are not only better at using the internet than their parents, but they also have more practice, according to QuestMobile. 

  • Video
     | 
    APR 2, 2019

    Reddit may be a small digital ad player, but it has an audience too unique to ignore. In today’s eMarketer Daily Forecast, senior forecasting director Monica Peart explains why advertisers are interested in reddit and how many users we expect the social platform to reach. Tune in.

  • Report
     | 
    APR 30, 2020

    Instagram provides the following organic insights for businesses and creators. The metrics cover posts as well as Stories:. Content: Insights on the performance of Stories, posts and promotions. Activity: Details on Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).

  • Video
     | 
    MAY 23, 2019

    And for more insights like this, tune in to the "eMarketer Daily Forecast.".

  • Article
     | 
    JUN 14, 2021

    Don’t miss out on insights like these—see what subscribers told us when we analyzed more than 10 billion (yes, a billion!)—opens. Get subscriber benchmarks for the not-so-typical metrics and deliver a not-so-typical subscriber experience in return. —Megan Moller, Director of Content Marketing, Litmus.

  • Report
     | 
    JAN 22, 2019

    Marketers must mind these gaps and be diligent about the quality of the data that’s injected into algorithms, machine learning and other modeling to generate audience and attribution-specific insights. The quantity of data should also be weighed to avoid acting on insignificant assumptions.

  • Article
     | 
    APR 4, 2019

    According to data provided to eMarketer by Bizrate Insights, 61% of US internet users ages 18 to 34 had used a mobile retail app to purchase a product or service in the past month. Adobe’s 2019 Brand Content Survey showed that 29% of US digital device users ages 18 to 22 named a brand’s mobile app as the top channel used to purchase an item.

  • Article
     | 
    JUN 17, 2021

    And we’ve got the data and structured insights to identify them pretty accurately. When we see high-value customers start to lapse out—maybe they had a negative experience on an order, or something happened in their lives, and they forgot about Thrive Market for a bit—we know based on lifetime value which specific customers to focus on reactivating.

  • Article
     | 
    APR 29, 2019

    As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.

  • Report
     | 
    JAN 29, 2021

    This will involve large-scale investments in data infrastructure to mine internal and external data sources, and analytical capabilities to derive the insights while managing risk. Ramped up spend on automated underwriting: UK P&C insurers are witnessing a prolonged period of increased expense ratios, which is squeezing margins.

  • Report
     | 
    NOV 5, 2019

    Retailers with large digital audiences can generate shopping insight, sales behavior and bottom-funnel search behaviors to inform high-value placements at a level of scale that makes it worth advertisers’ time. In the digital media world, publishers will often seek to reach a monthly audience of at least 50 million in order to attract direct buys from large brand marketers.

  • Article
     | 
    NOV 18, 2020

    Our September 2020 "Ecommerce Survey," conducted by Bizrate Insights, revealed that just 2% used voice shopping regularly, while 63% said they’d neither used it nor had any interest, up from 58% in our June 2020 survey.

  • Video
     | 
    AUG 13, 2019

    eMarketer senior forecasting analyst Cindy Liu breaks down our Facebook audience numbers for key age groups and a silver lining for the social network.

  • Article
     | 
    APR 26, 2021

    In fact, consumers there no longer see homegrown brands as necessarily inferior: Those who preferred foreign beauty and personal care brands outnumbered those opting for Chinese ones by a slim margin, according to March 2021 polling by the Global Times Research Center and Data100 Insight.

  • Article
     | 
    JUL 11, 2019

    For the vast majority of marketers, there’s no longer any question of whether they should have a tech stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors continue to innovate offerings, and marketing organizations better understand how technology can serve them. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in marketing and advertising technology

  • Article
     | 
    OCT 15, 2020

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

  • Article
     | 
    SEP 5, 2019

    Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.

  • Article
     | 
    DEC 12, 2019

    Americans are poised to spend $590.67 billion in retail ecommerce in 2019, with a year-over-year growth rate of 12.8%. "To keep growing at double-digit rates, future channel growth will increasingly rely on continued strong gains in the spending rate per buyer," said Andrew Lipsman, eMarketer principal analyst. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in the retail industry.

  • Article
     | 
    FEB 3, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Despite vaccinations giving hope for a return to normalcy, nearly 2 in 5 US remote employees agree that they are never, ever, ever getting back together with their office post-pandemic.

  • Report
     | 
    DEC 16, 2019

    Smart homes, cars and other interconnected IoT environments present new paradigms for human-computer interaction and opportunities for marketers to gain deeper insights about their audiences. They will enable responsible marketers to engage with consumers in more immediate, meaningful and personalized ways. What will marketing within smart homes look like?

  • Article
     | 
    OCT 7, 2020

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

  • Report
     | 
    MAY 27, 2021

    Signal Hill Insights. Statistics Canada. Thinktv. Triton Digital. Vividata.

  • Article
     | 
    AUG 22, 2019

    Bizrate Insights found that 13% of US consumers now use visual search, compared with 9% in November 2018. Among the technologies, visual search also generated the most interest among consumers, with 56% of non-users claiming they were at least somewhat interested. However, not all visual technologies have received the same interest. Just 6% of US consumers have used AR and VR, per Bizrate Insights.

  • Report
     | 
    APR 8, 2019

    Companies like Label Insight and Syndigo are now helping retailers and brands provide product content identifiers—such as ingredients, allergens or dietary compliance—online and in-store so consumers can more easily shop by these dimensions.

  • Report
     | 
    DEC 4, 2020

    Personalized financial insights can provide customers with timely and relevant information that they’re more likely to act on. FIs can leverage AI to deliver insights tailored to a customer’s unique financial situation—which they may be more receptive to than generic advice or money management prompts.