While it does entail sweat equity—or outsourcing the work to an agency—the benefits are considerable. Profitero’s study indicated that the 86% uplift from moving into the top 10 results on page 1 was more than four times greater for organic results than the 19% increase for paid search results.

She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.