In some markets in MEA and APAC, there will also be a gender skew toward males, in line with their increased likelihood to be internet users.

The coronavirus pandemic has upended countless 2020 ad spending forecasts, ours included. We’re now issuing updated estimates for France ad spending in H1 2020 based on current information about how advertisers will respond.

The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers. Equally as impressive as Netflix’s sustained dominance was Disney+’s ability to quickly gain viewers. These developments show there’s room for multiple services to thrive in this fast-growing market.

“This crisis will have forced more businesses to think about how you can potentially test-drive, order, and buy your car digitally,” said Paul Frampton Calero, president for EMEA and APAC at marketing agency Control v Exposed.

Digital is quickly becoming the channel of choice for many advertisers in Latin America. From 2015 to 2020, digital’s share of total media ad spending in Latin America more than doubled from 18.0% to 39.1%. Given the current circumstances, this share should further improve in the years ahead.

The growth of YouTube’s global ad business reflects an ongoing migration of ad dollars from traditional TV to digital video, as noted in a Zenith forecast of worldwide media ad spending.

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon. Traditional channels will remain important, however, as advertisers begin to think more holistically about their advertising and marketing budgets.

Global media ad spending is likely to take a hit due to the coronavirus, according to newly revised eMarketer estimates, but for now nearly all of the related slowdown is attributable to China alone. In 2020, eMarketer expects total media ad spending worldwide will reach $691.70 billion, up by 7% from 2019, per its updated forecast.