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  • Report
     | 
    OCT 21, 2021

    (GWI now includes YouTube in its video streaming category, which may have boosted the level of response.) Additionally, as of Q1, a phenomenal 90.3% of the sample had watched subscription VOD (SVOD) services like Amazon Prime Video in the month prior to polling. The share of respondents who owned a smart TV reached 66.6% in H1 2021, compared with 60.8% in H1 2020.

  • Article
     | 
    DEC 30, 2021

    Advertisers should also ensure the type and length of a video ad comports with the surrounding content—a 3-minute midroll ad in a short YouTube video wouldn’t be well received, for example.

  • Report
     | 
    OCT 15, 2020

    It’s worth noting that GlobalWebIndex includes YouTube in its social media category, which widens the reach of social beyond sites like Instagram and Facebook. Smart TVs and other digital devices are gaining fans. Smart TV ownership climbed several percentage points between H1 2019 and H1 2020 to 43.6%.

  • Report
     | 
    DEC 13, 2021

    The broader CTV category—which includes BVOD and all other digital video advertising that appears on CTVs—will likely see strong growth as well, with advertisers building out their CTV advertising strategies by drawing budget from linear TV and other underperforming channels. Advertisers must adjust their strategies to align with this reality.

  • Report
     | 
    OCT 21, 2021

    With digital video viewing on the rise, it’s no surprise that more people invested in smart TVs. In H1 2021, the share of respondents who owned a connected TV passed the halfway mark for the first time, reaching 52.9%. Adults ages 35 to 44 and those in affluent homes were leading adoption, with ownership reaching 56.7% and 65.5%, respectively.

  • Report
     | 
    MAY 27, 2021

    The advanced economies will also see digital video gain share against TV, but this will come more from the increasing popularity of CTVs, streaming, and OTT services, as well as still-growing incumbents like YouTube.

  • Report
     | 
    OCT 21, 2021

    Some of this increase may be due to the inclusion, for the first time, of YouTube in the list of video services that respondents were asked about. But restrictions on consumer movement during the health crisis probably played a role, too.

  • Report
     | 
    JUL 22, 2021

    But podcast listeners may increasingly be listening hands-free on smart speakers or even connected TVs (CTVs). Mobile Games. Mobile gamers least like the ad formats that cover up the game and that force the user to experience the ad, such as when ads take over their screens. They feel most positively toward rewarded ads, whether video or static display, versus any other format in mobile games.

  • Report
     | 
    OCT 21, 2021

    More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    NOV 29, 2021

    It should be noted that TVision’s definition of AVOD includes YouTube and Twitch. This isn’t a backlash against SVOD, but it’s a realignment of viewer preferences. In 2019 and 2020, several high-profile and well-funded subscription services launched, including Disney+, Peacock, and Apple TV+.

  • Report
     | 
    OCT 21, 2021

    This share was about 4 percentage points higher than in H1 2020—though that increase may be partly due to the inclusion of YouTube in this category for the first time. The vast majority of video streamers also paid for digital access to video content. In H1 2021, 86.8% of respondents said they had watched subscription video-on-demand (SVOD) services, such as Netflix, in the preceding month.

  • Report
     | 
    JUL 27, 2020

    While much of the growth is not tied directly to platforms that host esports (rather to investments in YouTube, social video and premium OTT and CTV), esports will benefit from the overall shift in ad dollars, especially as advertisers move money away from linear TV to reach younger audiences.

  • Article
     | 
    FEB 6, 2020

    "Rather than having our advertisers come to us individually and only buying YouTube or in-feed [ads] on our owned and operated [O&O], we’re trying to package that up for them and give them the scale they’re looking for," said Ken Blom, senior vice president of strategy and operations at BuzzFeed.

  • Article
     | 
    MAY 18, 2021

    Digital ad dollars are shifting toward YouTube

  • Report
     | 
    OCT 21, 2021

    Smart devices—including connected TVs, smartwatches, and smart home products—are finally gaining ground in Italy. The near-universal engagement with digital video has encouraged ownership of smart TVs, which rose by 9 percentage points YoY, to 55.9%. Ownership correlated directly with income, reaching 62.8% in the most affluent homes and was also above average among males, at 58.0%.

  • Report
     | 
    AUG 12, 2020

    Connected TV (CTV) advertising includes digital advertising that appears on CTV devices. Examples include display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.

  • Report
     | 
    SEP 30, 2021

    That’s true on the big screen—via smart TVs and connected TV (CTV) devices—and increasingly on mobile devices, where consumption of digital video helps bolster overall time spent with the medium. Digital video now accounts for more than one-third of total viewing hours across video and TV. TV will remain the No. 1 single format in time spent rankings from industry sources in Canada.

  • Article
     | 
    OCT 4, 2021

    YouTube is by far the most used digital video platform in Canada, with 25.8 million viewers this year. This is a reflection of the platform’s versatility with short clips and long-form content for everything under the sun, including entertainment, news, and tutorials. Subscription OTT services like Netflix have fewer viewers than YouTube because they focus solely on entertainment.

  • Report
     | 
    OCT 21, 2021

    (It should be noted that GWI included YouTube in its video category for the first time this year, and at least part of the increase is likely due to that.) Among 16- to 24-year-olds, 97.2% had watched digital video in the prior month. Females and internet users in lower-income households posted some of the most dramatic gains.

  • Report
     | 
    OCT 21, 2021

    Among internet users ages 45 to 64 and those in affluent homes, more than 53% owned a smart TV this year. But ownership had risen in all demographic groups, except respondents living in rural areas. More than two-thirds (67.5%) of internet users in UAE had listened to live radio programs in the month prior.

  • Report
     | 
    JAN 21, 2021

    Adding to the measurement complexity is the growth of connected TV (CTV) via internet-connected devices like Apple TV, Google Chromecast, Roku, and smart TVs. Almost half (43.6%) of internet users in Canada reported owning a smart TV in H1 2020, according to a GlobalWebIndex survey. No. 4: The Future of OOH Advertising Remains Uncertain.

  • Report
     | 
    OCT 21, 2021

    While PC ownership is waning somewhat, smart TVs are still gaining fans. Some 30.7% of respondents owned a smart TV in H1 2021—an increase of 6 percentage points compared with 2020. But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%).

  • Report
     | 
    FEB 23, 2021

    Pre-roll video: Video ads that run before livestreams are available on Twitch, YouTube, Facebook, and Twitter. Pre-roll ads may be limited to certain devices depending on the platform. For example, on Twitch, pre-roll ads run on desktop and mobile devices, as well as select gaming consoles and smart TVs.

  • Report
     | 
    SEP 19, 2019

    It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV, smart TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads. Advanced TV: Television paired with technology that allows for new features, components or uses.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was extraordinarily low at 9.0%, and the share of internet users who owned a smart home product, such as a web-enabled security system, rose only modestly, to 4.3%. Penetration of smartwatches and smart wristbands also inched up year over year (YoY) but remained minimal by global standards, at 6.2% and 2.3%, respectively.

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