Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

Learn about the three surprise successes Suzanne Kounkel, CMO of Deloitte, saw during a tough year and hear her inspiring advice for female executives. Watch Industry Voices, a conversation between Suzanne and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

More than nine in 10 (91%) women in Chile felt that it was a macho country, according to a December 2020 Cadem survey for the Ministry of Women and Gender Equality. Similar sentiments were shared among women of all ages and socioeconomic backgrounds. Male chauvinism sometimes shows up in advertisers’ portrayals of men and women, too.

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Do women in the US think they’re paid fairly?

In France, there are more females than males on Facebook, for example, while Germany’s Facebook population is quite balanced in terms of gender. By contrast, females significantly outnumber males among Instagram users in Germany. Read Next.

Looking at the history of running apparel, you notice that when women entered into sports in a meaningful way in the ’70s and ’80s, the clothing looked terrible. It was baggy and not designed for the sports that women were playing.

For example, Apple and Goldman Sachs found themselves in hot water in 2019 over claims that technology used to measure creditworthiness might be biased against women. Unintended biases in AI models can arise from flawed training data.

Similar to last year, males were somewhat more likely than females to own either item. And affluence remained a key correlate in both cases, with uptake in high-income households roughly double that of low-income homes. Like tablets, several other digital devices saw declines in penetration between 2019 and 2020 but regained momentum in H1 2021.

Some gender-related differences also persisted: Males were more likely than females to own a desktop or laptop, but the opposite was true for tablets. Traditional media are increasingly eclipsed by digital alternatives, though live TV still enjoys substantial reach.

Females, older respondents, and those in more affluent households were more likely to own a tablet. The average time spent each day with PCs and tablets climbed from 2:52 in H1 2020 to 3:03 this year. Social networking and messaging accounted for one of the biggest chunks of media engagement daily in H1 2021, at 2:31. Smart TVs and voice assistants were the most popular advanced devices.

When it came to picking brands based on their sustainability bona fides, the Stifel/Morning Consult study found males cared more than females, Gen Z cared more than millennials and Gen Xers, and Black consumers care more than Hispanic and white consumers.