eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch of Insider Intelligence discuss what the US would look like if TikTok was banned. They consider the likelihood of that happening and the company's efforts on its "TikTok for Business" initiative. Later, they discuss what Twitter's new subscription service may be, some metrics for Instagram Stories and influencer marketing's new normal.
It's actually just a lot of sparkling water [for us]. I love that we are able to offer something different from what people expect of us based off of our appearance or our lifestyle. I love that Hard Rock has allowed us to show a little of that side. What should brands know about working with influencers?
Research by Socialbakers, a social media marketing platform, found that Northern America ad spending on Facebook and Instagram fell by 31.6% in the first week of July compared with the previous week. (By Socialbakers’ definition, Northern America includes the US, Canada, and a handful of sparsely inhabited islands and territories.)
Compared with other social platforms, LinkedIn’s US adult user base in 2020 will be larger than that of Twitter (47.2 million), but it will be smaller than those of Facebook (162.7 million), Instagram (98.2 million) and Pinterest (78.3 million). Snapchat is only slightly ahead of LinkedIn, at 64.9 million US adult users.