Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.

The majority of US parents reported their kids were playing video games at least once a week (80% of kids 6 and younger, and 81% of kids 7 to 12), per a Roblox study conducted in October 2019. And parents have become more accepting of digital device usage during the pandemic, so we don’t expect kids’ heightened screen time to drop sharply, even when they’re able to socialize in person again.

Most US Parents Believe Virtual/Distance Learning Will Hinder Their Child’s Success. Senior Marketers Are Split on the Future of Offices. Internet Users Are Spending More Time on Smartphones and Laptops amid the Pandemic. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

Another more recent study of US adolescents from the University of Georgia suggests increased time spent on social media may be linked to increased cyberbullying. Although Facebook technically prohibits children under 13 from creating profiles on its apps, the company’s own research has shown 81% of US parents claim their children begin using social media between ages 8–13.

Roughly 95% of US parents said it was “important” to involve their children in purchases specifically for the child, and 85% said the same regarding purchases for the family or household, per an October 2019 survey from the National Retail Federation (NRF).

JSP: For us, TikTok is a generational thing because early TikTokers have now grown into Zillennials–so they've brought along their younger brothers and sisters and at the same time pulled in their older siblings or parents. We are selling generationally on TikTok. We do our ad campaigns specific to generations, but we also think about how this consumer is growing older with us.

Mosseri said the pause “will give us time to work with parents, experts, policymakers, and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today.”.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

With summer camps closed across the US—and with parents questioning what to do with their family in the summertime—we came up with the idea of creating The North Face Summer Base Camp, a two-week virtual summer camp that offered free classes with our athletes as a way to reach young explorers and have them [participate in] fun activities with their parents in the outdoors.

The US is ready for gamified therapy: Video game-based digital therapeutic pioneer Akili is set to go public later this year. We detail why it won’t be the last of its kind to do so as the number of gamers grows in the US.

As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they’re poised for serious bargain-hunting if the coronavirus pandemic yields a serious recession.