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  • Article
     | 
    JUL 30, 2020

    As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.

  • Article
     | 
    APR 9, 2020

    Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

  • Article
     | 
    FEB 27, 2020

    Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.

  • Article
     | 
    JUL 5, 2020

    China is the largest digital market in the world, leading all countries in terms of ecommerce, mcommerce and social commerce. It’s also home to many of the largest ecommerce conglomerates, including Alibaba and JD.com, who are generating sales at a scale that far exceeds that of companies in the US—including Amazon.

  • Article
     | 
    MAR 8, 2021

    Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors.

  • Article
     | 
    APR 26, 2021

    Square’s new offering can appeal to merchants gearing up for post-pandemic omnichannel retail. Earlier in the pandemic, Square introduced tools like Online Checkout and on-demand delivery that helped retailers transition their businesses online and cater to changing consumer shopping habits.

  • Audio
     | 
    MAY 27, 2021

    We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

  • Article
     | 
    MAR 4, 2021

    A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

  • Audio
     | 
    APR 5, 2021

    On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

  • Article
     | 
    APR 5, 2020

    With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

  • Article
     | 
    FEB 12, 2020

    It made sense to us. What are you working on in 2020? There’s a lot coming up. We are constantly looking at the apparel industry and thinking about what's missing. We want to be able to unify fashion to make it more about women exercising their style and taste.

  • Article
     | 
    FEB 21, 2021

    Nearly two-thirds (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they were able to view customer photos and videos, according to a December 2020 survey from Bazaarvoice conducted by Savanta.

  • Audio
     | 
    JAN 4, 2021

    eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce.

  • Article
     | 
    APR 18, 2021

    Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

  • Audio
     | 
    FEB 9, 2021

    eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

  • Article
     | 
    JAN 12, 2021

    With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.

  • Article
     | 
    JUL 14, 2020

    The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

  • Article
     | 
    JUN 11, 2020

    Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.

  • Article
     | 
    MAR 14, 2021

    As stores reopen and we enter another new normal in Europe, D2C brands need to be prepared to have robust omnichannel strategies. The consumer experiences in-store and online should be consistent and complementary. With more shoppers researching online before heading in-store, any discrepancies will be noticed and could lose trusting customers.

  • Article
     | 
    FEB 17, 2021

    It made us as a company feel good that we were working on this strategy to blend the crossroads of media content and commerce together in one place. So, last year, the biggest announcement for us was the creation of NBCU Checkout.

  • Article
     | 
    MAR 23, 2020
  • Audio
     | 
    MAR 8, 2021

    On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

  • Article
     | 
    FEB 12, 2020

    Nearly nine in 10 US internet users said they were interested in picking up their online order at the register, according to an October 2019 survey from the National Retail Federation (NRF) conducted by Toluna Analytics. That was also the most popular choice among respondents who had tried the service, followed by curbside pickup.

  • Audio
     | 
    SEP 24, 2020

    eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click and collect. They also explain the downsides of frictionless commerce and how businesses can overcome those hurdles.

  • Article
     | 
    APR 14, 2020

    According to March 2020 data from Narvar and Forrester, 42% of mostly US retailers surveyed said they have already paused their pick up in-store and return in-store services, while 2% said they were considering it. Some 40% of respondents said they have relaxed their return policies, while fewer (27%) said it’s something they’re considering. A third, however, have made no adjustments.

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