NOV 11, 2020
After George Floyd, a 46-year-old Black man, died in Minneapolis police custody in May, Nike was among the first to release an appeal to end systemic racism, in the form of a 60-second TV ad featuring a twist on its famous “Just Do It” tagline: “For Once, Don’t Do It.” The ad was posted on social media with the hashtag #UntilWeAllWin.
DEC 18, 2020
NBCUniversal’s shoppable TV ads, which debuted during the 2019 French Open with Lacoste as the pilot sponsor. The media conglomerate also added a direct checkout feature in April 2020. Various livestreaming shopping features rolled out by YouTube, Facebook, and Instagram in 2020. TikTok isn’t as far along on features in the US, but it has huge potential.