In US dollar terms, we forecast that total media ad spending in Russia will decline by 49.7% YoY to $3.55 billion in 2022. Russia’s ad spending will remain small compared with its counterparts in Western Europe. For example, we expect total media ad spending in the UK to reach $46.05 billion in 2022, while Germany’s will be $26.89 billion.

Total Media Ad Spending by Country. Traditional Media Ad Spending by Media Type and Country. Digital Ad Spending by Format and Country. Mobile Ad Spending by Country. Behind the Numbers.

The country’s total media ad spending and digital media ad spending will expand this year by 9.2% and 11.5%, respectively, their lowest growth rates on record. Traditional channels continue to fall out of vogue. Digital advertising–which appears on laptops, mobile phones and other internet-connected devices–will account for 81.5% of total ad spending of $166.13 billion in the country this year.

Total Media Ad Spending. Traditional Media Ad Spending. Digital Ad Spending by Region and for Selected Countries. Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.

In US dollar terms, we forecast that total media ad spending in Russia will decline by 49.7% YoY to $3.55 billion in 2022. The scale of the contraction is even starker when compared with the growth we previously expected (see chart below). Under any scenario, however, Russia’s ad spending will remain small compared with its counterparts in Western Europe.

Total Media Ad Spending. Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Search and Display Ad Spending. Behind the Numbers.

Total Media Ad Spending. Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Behind the Numbers.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

Amazon will make up 77.7% of US ecommerce channel ad revenues this year, contributing $27.94 billion of the $35.96 billion total.

Much of the money exiting linear TV won’t go very far, partly because many Americans are shifting their behavior from one content source to another while using the same device.

Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.

We expect the already resilient ad market to stay near its current trajectory, with total media ad spending growing by 13.2% year over year (YoY) this year to $345.99 billion and reaching $411.47 billion in 2024. II: What will you be watching for over the next six months?

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Total Media Ad Spending. Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Behind the Numbers.

The outdoor advertising market begins to recoup its losses after a difficult 2020.