Report
| JAN 18, 2022
This report presents our latest forecasts for global social network users through 2025 and identifies the top usage trends for Facebook, Instagram, Snapchat, TikTok, and Twitter. KEY STAT: Facebook is the leading social network by far, but our inaugural forecast reveals that TikTok is now the third-largest worldwide platform. Key Points.
Article
| JAN 28, 2021
In December, we released our “10 Key Digital Trends for 2021” report, which contained major trends to watch for in the year ahead, from the rise of Disney as a streaming powerhouse, to the enactment of a federal privacy law, to the ascent of first-party data—and, more importantly, what these developments mean for marketers. But what else ought to be on your radar?
Article
| FEB 8, 2021
In December, we released our “10 Key Digital Trends for 2021” report, which contained major trends to watch for in the year ahead, from the rise of Disney as a streaming powerhouse, to the enactment of a federal privacy law, to the ascent of first-party data—and, more importantly, what these developments mean for marketers. But what else ought to be on your radar?
Report
| NOV 23, 2021
Our top 10 for digital ad spending in 2021 is the same as projected at the start of the year, although Australia and France have flipped positions. In 2022, the same 10 will top the list, with Australia and France jostling for position once again, but no other major shifts are likely to emerge.
Article
| APR 12, 2022
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021.
Report
| FEB 8, 2022
What are the top trends affecting payment method providers’ growth and revenue strategies in 2022? WHAT’S IN THIS REPORT? We define and size major payment method and funding mechanism types, offer growth insights and forecasts, and evaluate key trends affecting consumer and business usage in the year to come.
Article
| MAR 5, 2021
We recently released our “10 Key Digital Trends for 2021” report, which spotlighted the rise of Disney as a streaming powerhouse, the enactment of a federal privacy law, first-party data reigning supreme, and more. But which major trends narrowly missed the cut? Here’s our fifth in a series of additional transformative developments that ought to be on your radar throughout 2021.
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| FEB 17, 2021
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| AUG 9, 2021
Article
| MAY 26, 2022
For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.
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| JUL 27, 2021
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