Smart Speaker Audio Listener: Internet users of any age who listen to audio content such as music, radio, audiobooks and podcasts via smart speaker with voice command at least once per month. Time Spent withRadio: Includes all daily time spent listening to radio, regardless of multitasking. Considers time spent for ages 18+. Radio includes terrestrial AM/FM radio and satellite radio.
Through the end of our forecast period ending in 2021, consumption of traditional TV and print will both drop, and time spent withradio will remain stagnant. With digital, most of the growth in time spent is due to online activity (particularly via smartphones), which will increase by double digits through 2020. The opportunity presented in this category to marketers is enormous.
AM/FM radio accounted for 42% of total US time spent with audio in Q2 2020, according to data from marketing research company Edison Research cited by Inside Radio. Because a lot of digital audio listening happens within ad-free services, radio has an even higher share of ad-supported listening. About three-fourths (76%) of total time spent with ad-supported audio goes to AM/FM radio, per Edison.