Geography

Asia-Pacific (56)
Europe (77)
Latin America (18)
Middle East & Africa (13)
North America (154)
Worldwide (27)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
289 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    OCT 15, 2019

    By contrast, about 60% of respondents accessed music or other audio content on digital platforms, and average listening time per day was 1:08. Younger internet users and those living in the suburbs were the keenest consumers of digital audio. Time-shifted and on-demand TV and video command large audiences in Poland.

  • Report
     | 
    OCT 15, 2019

    In South Korea, digital audio also isn’t as widespread as one might think. A little more than half (52.6%) of internet users had streamed music or other audio content in the prior month. Only 16- to 24-year-olds recorded substantially higher engagement, at 61.9%.

  • Report
     | 
    OCT 15, 2019

    For many of South Africa’s internet users, a smartphone also offers the most convenient access to video and audio content. Some 81.6% of those surveyed in H1 2019 had streamed video content during the prior month—not far behind the 84.6% of respondents who had watched live TV during the same period. More than three-quarters (77.0% of the total) had streamed music or other audio content.

  • Report
     | 
    OCT 15, 2019

    Digital audio was also a big success, though not quite on the same scale as video, with 75.6% of web users reporting that they had accessed music, podcasts or other audio content online in the month before polling. Brazil is a leader in the adoption of voice technology. Fully, 37.1% of the internet users polled in H1 2019 had used voice search or voice commands in the preceding 30 days.

  • Report
     | 
    OCT 15, 2019

    Digital audio consumption was also high in Mexico, at 87.6% of respondents in H1 2019. As with video, engagement with digital audio correlated broadly with age but was relatively constant across location and income levels. Social networking is a given for Mexico’s internet users, judging by the data.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with larger digital screens (desktops, laptops and tablets) remained considerably higher than time with mobile devices, at averages of 3:12 vs. 1:47, respectively.

  • Report
     | 
    OCT 15, 2019

    More than half (52.7%) of internet users had listened to digital audio in the month prior to being polled in H1 2019, though there was a sharp divide among the age groups. While nearly 85% of 16- to 24-year-olds had listened to music or other audio content, that share plummeted to 27.2% in the 55-to-64 cohort.

  • Report
     | 
    OCT 15, 2019

    Nearly eight in 10 internet users in Ireland had listened to broadcast radio in H1 2019, with an average time spent of 1:12 per day. Penetration was highest—approaching 90%—among internet users in the top 25% of households, ranked by income. Older respondents were more likely to engage with print media.

  • Report
     | 
    OCT 15, 2019

    (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.). Smart TV penetration increased from 42.4% in H1 2018 to 46.0% in H1 2019, according to GlobalWebIndex.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time spent per day with PCs and tablets was 3 hours, 13 minutes (3:13); in H1 2019, that value had declined only marginally, to 3:11. In contrast, average time spent with broadcast TV was more than an hour shorter, at 1:53.

  • Report
     | 
    OCT 15, 2019

    Consumption of music and other audio content via digital platforms also correlated directly with age, ranging from 82.4% for 16- to 24-year-olds to less than 25% of those 55 to 64. (Note: Some 55.0% of the sample polled in Germany was female.

  • Report
     | 
    OCT 15, 2019

    About 57% of respondents in Romania accessed music or other audio content from digital sources in the month before polling in H1 2019; music streaming accounted for 1:10 daily. Younger internet users and those living in rural areas were more likely to consume digital audio.

  • Report
     | 
    OCT 15, 2019

    Consumption of digital audio and digital video was also much more common among younger respondents. Ownership of smart-home products followed a similar pattern. Nearly 12% of internet users ages 16 to 24 said they owned a smart-home device in H1 2019, compared with 6.9% of those ages 55 to 64.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

  • Report
     | 
    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

  • Report
     | 
    OCT 15, 2019

    It should be noted that GlobalWebIndex includes YouTube in its social media category, which tends to increase the figures for both engagement and time spent. Like video streaming, gaming took up about 1 hour per day for a typical Hong Kong internet user in H1 2019.

  • Report
     | 
    OCT 15, 2019

    The time spent on mobile activities still lagged substantially the time spent with PCs and tablets—as well as time spent viewing broadcast TV. On a typical day in H1 2019, internet users devoted an average of 3 hours, 11 minutes (3:11) to desktops, laptops and tablets, with 2:10 spent with live TV. Mobile time came in at 1:56 daily, just ahead of radio at 1:48.

  • Report
     | 
    OCT 15, 2019
  • Report
     | 
    OCT 15, 2019

    Nearly 88% of the UK internet users polled in H1 2019 had watched broadcast television in the prior month, and time spent with broadcast TV was relatively high, at an average 2 hours, 39 minutes (2:39) per day. More than two-thirds (68.3%) of respondents had recently viewed TV shows they recorded at the time of broadcast.

  • Report
     | 
    OCT 15, 2019

    Moreover, time spent with broadcast TV remained unchanged from the prior year, with a daily average of 2 hours, 18 minutes (2:18). Video streaming is well established in Italy, too, with penetration ranging from 92.4% among internet users ages 16 to 24, to 71.9% among the oldest polled (ages 55 to 64).

  • Report
     | 
    OCT 15, 2019

    When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage and time spent figures.). The majority of Colombia’s internet users still makes time for print media.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, the average time internet users spent with desktops/laptops and tablets per day lagged time spent with mobile by 21 minutes. In 2019, the pattern was essentially the same, but both had risen to daily averages of 4:13 and 4:34, respectively. (Note: Of the internet users polled in Argentina in H1 2019, 80.6% lived in urban areas. In addition, 56.3% were ages 16 to 34.

  • Article
     | 
    MAY 11, 2020

    Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

  • Audio
     | 
    NOV 25, 2019

    eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch discuss how teens are using the Internet. Where are they spending their time? And how is that time spent online affecting their well-being? Mark and Lucy then talk about what younger sports fans are craving and the demographic that feels ignored by beauty brands.

  • Audio
     | 
    JUL 3, 2019

    eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna chat about Americans’ ever-changing media consumption habits. They also dissect planned spend on July Fourth, Gen Z’s selective social network use and a Wikipedia founder’s call for a social media strike.