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  • Report
     | 
    OCT 15, 2019

    Moreover, time spent with broadcast TV remained unchanged from the prior year, with a daily average of 2 hours, 18 minutes (2:18). Video streaming is well established in Italy, too, with penetration ranging from 92.4% among internet users ages 16 to 24, to 71.9% among the oldest polled (ages 55 to 64).

  • Report
     | 
    MAR 30, 2020

    About one-fifth of all TV viewing comes from streaming, according to Nielsen. And more than half of the time spent streaming (52%) goes to Netflix and YouTube, which depend on on-demand videos. Netflix and YouTube dominate viewership, but people’s attention is becoming more divided as new platforms emerge.

  • Report
     | 
    OCT 15, 2020

    TV and video viewing are settling into new patterns, but traditional media has also kept large audiences. Internet users in Spain still devote plenty of attention to live TV. More than 94% of respondents ages 16 to 64 had watched live TV in the month prior to polling and devoted an average of 2 hours, 14 minutes (2:14) daily to TV—6 minutes more than in H1 2019.

  • Report
     | 
    DEC 18, 2019

    Consumers will continue to increase their time spent streaming ad-free video. This is a concerning trend for marketers, but the rise of ad-free viewing will lead to new product placement opportunities that subsidize content production.

  • Report
     | 
    OCT 15, 2019

    That’s in keeping with consumers in Singapore starting to shift away from traditional TV viewing to digital alternatives. More than 77% of internet users had watched broadcast TV in the previous month, yet 53.5% had viewed TV shows via broadcasters’ catch-up or on-demand services.

  • Report
     | 
    OCT 15, 2020

    As with smartphone ownership and live TV viewing, takeup was very similar across all ages, income levels, and household locations.

  • Article
     | 
    APR 25, 2019

    At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.

  • Report
     | 
    FEB 2, 2021

    Marketers can still reach them through that medium, even as rising usage of subscription video means more Xer time spent away from advertising—for instance, in their avid usage of Netflix. Digital video now feeds much of Xers’ appetite for entertainment.

  • Report
     | 
    JUN 4, 2020
  • Report
     | 
    OCT 11, 2021

    Time spent with radio, on the other hand, will total 1 hour and 26 minutes per day and will decline by a few minutes each year. For now, digital audio time spent only slightly exceeds radio time spent, but the gap between them will keep expanding. Four-fifths of time spent, including multitasking, with digital audio happens via mobile.

  • Report
     | 
    OCT 15, 2019

    The average time spent with broadcast radio was quite high, however, at 1 hours, 19 minutes (1:19) per day—just as average time spent with broadcast TV was a solid 2 hours daily. For many of Sweden’s younger internet users, digital audio services have replaced live radio. This year, penetration of digital audio approached 72%.

  • Article
     | 
    JUN 10, 2019

    Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.

  • Report
     | 
    APR 28, 2020

    Time spent with in-home entertainment is increasing as Germany continues to practice social distancing. According to McKinsey & Company, 35% of adults in Germany polled in March 2020 expected to spend more time viewing movies or shows in the following two weeks.

  • Video
     | 
    SEP 30, 2019

    However, if you broaden the criteria to include TV viewing, about two-thirds of all video viewing is spent on TVs, and the rest is spent on digital devices. Q: What's the next megatrend in this area? A: Connected TV. Previously, a knock against connected TV advertising was that it didn’t have scale. But that’s changing as more people use connected TV and increase their time spent with it.

  • Report
     | 
    NOV 14, 2019

    Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

  • Report
     | 
    MAY 20, 2020

    In fact, TV viewing surged during quarantines, as consumers committed to being housebound. We have adjusted our forecast for US adult time spent with TV to reflect this year’s increase due to the shelter-in-place orders that were enacted in March. Time spent per day will reach 229 mins, a 9.3% rise over 2019.

  • Article
     | 
    JUN 12, 2019

    Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

  • Report
     | 
    OCT 15, 2019

    Predictably, video-on-demand (VOD) viewing was more widespread among internet users ages 34 and younger. In other respects, though, penetration varied little in different income groups or household locations. Engagement with digital audio was very similar in H1 2019, at 76.9%. Online TV and video streaming accounted for an estimated 1:09 per day, on average, vs. digital audio (1:21).

  • Report
     | 
    OCT 15, 2019

    Time-shifted TV and video viewing is on the rise, led by younger age groups. Spain’s internet users still devote plenty of time to live TV. Nearly 95% of those polled in H1 2019 had watched broadcast TV in the prior month and devoted an average of 2:08 per day to TV.

  • Report
     | 
    JUN 18, 2019

    US adults will spend 215 minutes per day viewing linear TV in 2019, down from 224 minutes per day in 2018. Time spent on TV has been declining since 2012 when US adults spent 277 minutes per day watching TV. In 2019, US adults will spend 97 minutes on digital video devices, up from 89 minutes in 2018.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

  • Report
     | 
    OCT 15, 2019

    Live TV viewing is less widespread in New Zealand than in most comparable countries—73.4% of respondents said they had watched broadcast TV in the prior month. That’s partly because large numbers of internet users were watching broadcasters’ catch-up services (62.2%) or a subscription video-on-demand (SVOD) service such as Netflix (70.1%).

  • Report
     | 
    AUG 3, 2020

    Increased viewing of subscription streaming services naturally reduces the amount of time available for watching ad-supported content. That’s scarcely a problem in the case if boomers, though, as their consumption of digital video comes atop an extraordinary amount of time spent with traditional TV.

  • Report
     | 
    OCT 15, 2019

    The proliferation of time-shifted and digital viewing options has helped to drive uptake of video-on-demand (VOD) to 86.3% of internet users, GlobalWebIndex found. Respondents spent a daily average of 1:02 with online TV/streaming options.

  • Report
     | 
    JUL 6, 2021

    Viewing all of a user’s other accounts in the app brings their entire financial picture into focus. None of the FIs in our study offer this account aggregation capability, and 24.2% of respondents said the feature is “extremely valuable.”. In-app cancellation of subscription services helps customers maintain control over ballooning expenses.

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