We estimate that 62.4% of Xers will be tablet users this year, versus 57.7% of millennials and 48.5% of boomers. A Limited Social Circle. This preference for utility over novelty is also evident in Xers’ usage of social media. Most Xers are social users, but they aren’t thronging to every new platform that comes along.
This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.
Tablet users will spend an extra 3 minutes with their devices this year, bringing the total to 2:10. It should be noted that we do not include teens or children in the tablet time spent forecast, though it’s safe to say that kids are big users of tablets. We estimate that 46% of children 11 and younger and 57% of those ages 12 to 17 are tablet users.
The average tablet user spends more than 2 hours (2:07) interacting with the device. The average smartphone user spends more than 3 hours (3:10) engaging with a smartphone. Feature phone users spend about 0:17 per day on nonvoice activities on their phones. A recent study by Nielsen found minor differences in time spent by race or ethnicity.