Almost three-quarters of YouTube views worldwide are on mobile phones or tablets, according to Conviva’s “State of Streaming Q2 2021.”. Mobile video ads will account for 84.6% of digital video ad spending in Canada this year. Additionally, mobile video ad spending will grow by 17.0%, and we expect to see double-digit growth through 2024.

Insider Intelligence polled US adults in Q4 2021 and found patient preferences differed by age. In the Optum survey, 88% of doctors said they used video services compared with the 80% who did phone visits. The most popular platforms and devices used for telehealth visits were already familiar to physicians.

Unlike Netflix, these media conglomerates aren’t exclusively funding content for a streaming service. However, they are using their blockbuster movies and hit TV shows to power their streaming services, so the connection between their content spending figures and upcoming streaming services isn’t academic.

When broken down by generation, 34% of millennials (up by 16 percentage points) said they are likely to continue this shopping behavior. That was the highest percentage among all cohorts, followed by Gen Xers at 24%.

By generation, YouTube will have nearly double the penetration of TikTok among millennials this year, almost four times as many Gen Xers, and about eight times the penetration among baby boomers. However, if we drill down into a few key age groups, TikTok is gaining fast. Among US teens ages 12 to 17, 87.6% will use YouTube monthly this year, while 65.3% will use TikTok, according to our forecasts.

Streaming ‘Skirmish’ in Canada. What has been dubbed the “streaming wars” in many markets—especially in the US—is more like a skirmish in Canada.