Geography

Asia-Pacific (108)
Europe (150)
Latin America (50)
Middle East & Africa (21)
North America (288)
Worldwide (88)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
547 Results
Filter
Sort by: Relevance | Date
    Report
     | 
    OCT 15, 2019

    Social networking is driving time spent on all devices. In H1 2019, 86.4% of internet users polled had used social media within the past month. And spending time on social platforms seemed to be a popular activity, taking up an average of 3:03 per day. This included use of YouTube, which GlobalWebIndex categorizes as a social network.

    Report
     | 
    OCT 15, 2019

    (GlobalWebIndex does include YouTube in its social media category, which may tend to increase time spent on social.). Subscription video is closing the gap with live TV. Broadcast television remains hugely popular in Brazil, with 89.5% of internet users surveyed in H1 2019 reporting they had watched live TV in the preceding month.

    Report
     | 
    OCT 15, 2019

    As in H1 2018, social network penetration remained below 80% this year. Compared with many other nations, time spent with social media was also on the lower side, at 1:14 per day. Of the countries surveyed by GlobalWebIndex in H1 2019, only Japan recorded a shorter daily time spent with social (42 minutes).

    Report
     | 
    OCT 15, 2019

    Close to nine in 10 internet users were active on social media in the month prior to polling, and time spent on social accounted for just under 3 hours per day, on average, according to internet users’ own estimates. That put social media well ahead of broadcast TV in terms of time spent.

    Report
     | 
    OCT 15, 2019

    Note that GlobalWebIndex includes YouTube in its list of social network destinations; this tends to increase both reach and time spent of the social category overall. About 30% of respondents owned a smart TV in H1 2019. But most were using more traditional means to access TV programs.

    Report
     | 
    OCT 15, 2019

    In 2019, the Philippines surpassed Thailand as the world leader in time spent with smartphones, PCs and tablets, at 10 hours, 15 minutes per day—including 5 hours, 17 minutes on mobile. Social networking contributed a massive part of the total, at 4 hours, 6 minutes. The United Arab Emirates was the only country where TV penetration fell below 80% this year.

    Report
     | 
    OCT 15, 2019

    Time spent with digital video and audio now rivals time spent with traditional media. Social networking is still a top activity, though. Some 84.0% of internet users ages 16 to 64 had watched live TV in the month prior to polling; the time they spent with broadcast TV reached an average of 1 hour, 12 minutes (1:12) per day. But alternatives have proliferated in the year since the 2018 survey.

    Report
     | 
    OCT 15, 2019

    Social networking also posted one of the highest penetration rates for any device or activity, at 87.8% of internet users. Engagement was relatively similar in most age groups, though individuals at the lower end of the income scale were significantly more likely to use social networks than those at the upper end.

    Report
     | 
    OCT 15, 2019

    Social networking is a priority for many internet users in the UAE; 84.7% of those polled in H1 2019 had visited social media sites or apps in the prior month. Respondents spent a daily average of 3:06 with social platforms, per GlobalWebIndex. YouTube is included in this social category, however, which tends to boost penetration and time spent.

    Report
     | 
    OCT 15, 2019

    Time spent on social media was higher, at 1:47 daily. (GlobalWebIndex includes YouTube in its social category, and this tends to boost both reach and time spent for social media overall.). Ownership of advanced digital devices is modest. Smartwatches and smart wristbands are more likely to be found on the arms of New Zealand’s younger, urban and affluent consumers.

    Report
     | 
    OCT 15, 2019

    A remarkable 94.2% of internet users polled in Indonesia in H1 2019 had visited social networks in the prior month, according to GlobalWebIndex, and the average time spent with social media was 3 hours, 15 minutes (3:15) per day. These figures were among the highest GlobalWebIndex recorded globally. But several factors should be kept in mind here.

    Report
     | 
    OCT 15, 2019

    When calculating the average time spent with social media, GlobalWebIndex found that internet users spent 3 hours, 39 minutes (3:39) per day with social in H1 2019. (GlobalWebIndex includes YouTube in its social media calculations, which tends to boost usage and time spent figures.). The majority of Colombia’s internet users still makes time for print media.

    Report
     | 
    OCT 15, 2019

    Streaming video was even more widespread among internet users than social networking. But it’s important to keep this in perspective. The time spent daily with social media averaged 1:47—a full hour more than time devoted to video streaming, at 47 minutes.

    Report
     | 
    OCT 15, 2019

    Social networking accounted for the third-highest amount of media time each day, at an average of 2:13. Just over 87% of internet users polled had visited social sites or apps in the prior month. (It should be noted that GlobalWebIndex includes YouTube in its social network category, which tends to raise both the level of engagement and the time spent with social media overall.).

    Report
     | 
    OCT 15, 2019

    Moreover, social networking consumed an average 2:33 per day, edging past broadcast TV at 2:21. (GlobalWebIndex includes YouTube among its social networks, which tends to raise the figures for social media reach and time spent.). In some respects, TV and video consumption is one area most disrupted by digital.

    Report
     | 
    OCT 15, 2019

    Figures for time spent also point to the prominence of streaming. Internet users devoted an estimated 1 hour, 35 minutes (1:35) per day to online TV and video; combined with the 1:27 spent daily with music streaming, the total surpassed the 2:13 captured by social media. But we should remember that streaming can be carried out simultaneously with social networking on almost any device.

    Report
     | 
    OCT 15, 2019

    Patterns of social networking were very similar to those for live TV viewing. More than 84% of internet users had been active on social media during the prior month, and usage was fairly uniform across all demographic groups. However, respondents spent more time on social sites—an average of 1:53 per day, vs. 1:40 spent viewing broadcast TV.

    Report
     | 
    OCT 15, 2019

    Social networking is a given for Mexico’s internet users, judging by the data. About 90% of respondents had used social media recently, and this varied little across demographic groups. Moreover, social networks consumed 3 hours, 15 minutes (3:15) daily, on average—the third-largest slice of media time.

    Report
     | 
    OCT 15, 2019

    Social networking was the one exception, estimated at 42 minutes. YouTube viewers may well have contributed to that higher level of engagement (GlobalWebIndex includes the video portal in its social media category). (Note: The sample polled in Japan in H1 2019 skewed older, mirroring the general population. Just 24.8% of respondents were ages 16 to 34.

    Report
     | 
    OCT 15, 2019

    Social networking is an outstanding example. In Portugal, 83.5% of internet users polled had used social media in the prior month and spent an average of 2:14 per day on social. Only PCs/tablets and smartphones claimed more time on a typical day. (GlobalWebIndex includes YouTube in its social media category, however, so any respondents visiting YouTube count as social network users.).

    Report
     | 
    OCT 15, 2019

    Fully 82.0% of respondents identified themselves as social network users. Social networking was more widespread among younger people and affluents, but nearly three-quarters of the oldest cohort had also checked in to social sites or apps during the prior month.

    Report
     | 
    OCT 15, 2019

    The broadcast radio audience in the Philippines remains large, with penetration of nearly 70%, but the average time spent each day with live radio, at 53 minutes, was less than half the time spent daily with digital music. Few internet users own advanced digital devices, though affordability is likely an issue for many.

    Report
     | 
    OCT 15, 2019

    For example, smartphones are key to social networking in the country. More than nine in 10 (92.9%) of those polled were social media users in H1 2019, and mobile phones made a major contribution to the time user spent with social networks—a daily average of 3 hours, 16 minutes (3:16).