MAR 30, 2020
The Wall Street Journal reported that Amazon is looking at selling ads on external streaming systems like Apple TV and Microsoft’s Xbox video game console. Verizon eliminated bundles that grouped together pay TV and internet services under long-term contracts. It now sells TV, internet and phone services as standalone products.
AUG 20, 2020
Nonetheless, retail will be among the harder-hit verticals this year, and while it will remain in positive territory—unlike travel, auto, media and entertainment—it will still struggle mightily compared with industries selling products and services that have been more in demand during the pandemic.
MAY 28, 2020
And selling internet services is more profitable than selling pay TV. Internet access has become even more valuable as more people work from home. Leichtman Research Group estimated that the largest US cable and telecom firms added 1.2 million internet customers in Q1 2020. That is the most internet users these companies have added in a single quarter since 2007.
JUL 25, 2019
Social and video ad spending often overlap. As of Q3 2018, we changed our methodology so that our video ad forecasts encompass outstream formats, including social media in-feed ads.
OCT 14, 2021
Spending ticked up in July after the UK eased many of the pandemic restrictions on social venues, such as bars, restaurants, and nightclubs. A balance prediction can help customers keep tabs on available cash and avoid overdrafts. The feature received an “extremely valuable” rating from 17% of respondents, and Monzo alone supported it.
DEC 9, 2020
One of them is just a brand concept, while the other focuses more on our top-selling joggers. More direct-to-consumer (D2C) brands are diving into TV. Why did you decide to finally leverage this particular channel? We're always looking for new ways to be innovative in our approach. Our advertising is also about storytelling and introducing people to the brand.
MAY 21, 2021
Subscription video-on-demand (SVOD): OTT services that generate revenues by selling subscriptions to consumers. Examples include Netflix, Disney+, and Amazon Prime Video.
DEC 11, 2019
The traditional system of buying and selling has been filled with inefficiencies and lack of transparency that’s allowed for arbitrage, where some ad networks try to buy ad inventory from each other to sell it at a higher rate.
AUG 25, 2020
OCT 1, 2019
“D2C brands with a demonstrated aptitude for selling online are now expanding to physical retail,” said Andrew Lipsman, eMarketer principal analyst and author of the report published earlier this year, “Direct-to-Consumer Brands 2019: How Digital Natives Are Disrupting Traditional Brands and Retailers.”
MAY 14, 2020
On the other hand, if the measurements that marketers are delivered are already viewed as a black box to begin with, moving from selling on viewers to selling on outcomes is to replace one black box with another that is closer to business’ goals.
DEC 18, 2019
The remaining social networks, aside from Facebook, Twitter and Snapchat, will grow much quicker at 124.0%. Expect TikTok to draw more attention from US advertisers as it spreads its social video ad dollars. Marketers will have more options to diversity their social video ad dollars. Facebook will still be their main option, but marketers will find that they’re not as limited as they once were.
APR 20, 2020
China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.
NOV 10, 2020
Programmatic TV: The use of software platforms to automate the buying or selling of TV advertising distributed through cable, satellite, or broadcast networks. Smart TV: A TV with built-in internet capability. Subscription video-on-demand (SVOD): These services generate revenues through selling subscriptions to consumers. Examples include Netflix, Disney+, and Amazon Prime Video.
MAR 26, 2020
That’s why so many D2C brands, believing much of their value derives from their brand equity, have resisted selling on Amazon despite its obvious fast-track to sales volume.
JUN 9, 2020
Social Buyers. Our first forecast for social buyers in Canada was added in May 2020, just as the emerging channel for digital buying gained popularity. The pandemic is also driving up time spent with social media, leading to greater degrees of social buying.
SEP 19, 2019
There is much overlap between social and native ads given that most native ads are bought programmatically from a social network and served to a mobile device. We estimate that about three-fourths of total US native ad spending goes to social networks like Facebook. In March, we broke out video in our estimates of US native digital display ad spending for the first time.
NOV 5, 2020
The social network recently came under fire for introducing an audio tweet feature that had no captioning for the deaf and hard of hearing.
JUL 24, 2019
This year’s top-selling product on Prime Day, both worldwide and in the US, was the Fire TV Stick, the 4K version of which was discounted from $49.99 to $24.99. Subsidizing consumer adoption of these devices strengthens Amazon’s hold on the living room while reducing friction to Prime members’ viewership of Prime Video content.
SEP 9, 2021
It is not retail as entertainment, nor is it a social experience. Additionally, its brick-and-mortar presence is nonexistent in most product categories, although if Amazon enters the department store space as it has recently been reported, that may change.
APR 13, 2020
The one exception to the downward trend in Germany is online stores selling fresh food, including supermarkets that provide quick, reliable deliveries of fruit and vegetables. The pandemic has been a massive business-driver for them in recent weeks. This dramatic increase comes at a pivotal point in the evolution of online food shopping in the region.
JUN 27, 2019
As global infrastructure improved and more retailers—including small and medium-sized businesses (SMBs) selling on marketplaces—were empowered to sell their wares across borders, supply has grown to meet global demand. Now it’s happening in every corner of the world.
OCT 14, 2019
We've never had to make a distinction between putting our creative on our YouTube channel vs. selling it to Netflix. Frankly, the kind of thing that you could sell to Netflix is just not going to be something you could really afford to do on YouTube. Even from a talent perspective, they're just different universes in terms of economic models for productions.
JUL 27, 2020
Outside of selling advertising during an esports broadcast, Riot Games also works with brands to create custom content that’s branded with the intellectual property of the game. Pre-pandemic, Riot Games was also making a strong push toward experiential marketing opportunities, where brands could sponsor fan appreciation days and other events surrounding League of Legends tournaments and road shows.
NOV 14, 2019
Social networks make most of their ad revenues from mobile, so most of the ad revenues that support video content on social networks also come from mobile. But for the rest of the video publisher world, that isn’t the case. For premium OTT video services, connected TV is the most important ad revenue channel.