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  • Chart
     | 
    NOV 25, 2020
  • Report
     | 
    APR 9, 2021

    “We track a lot of preferences, demographics, and psychographics through our annual survey. We try not to take the survey results too literally, but they’re great directional information,” Cho said. Shifts in audience demographics on-site can also lead the publisher to expand into product categories that meet different audience needs and interests.

  • Report
     | 
    DEC 12, 2019

    Our forecast is based upon the analysis of more than 26,400 metrics from 973 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends. eMarketer also considers various factors in social network adoption, such as local economic, political and technological influences that affect consumption, communication and social behaviors.

  • Report
     | 
    DEC 12, 2019

    This year, the number of users in that demographic will fall 0.2% and continue declining through the end of the forecast period. France and the Netherlands Join the Downward Trend. Facebook’s fortunes aren’t just dropping in Germany. In 2019, it will also start to experience user base declines in France and the Netherlands.

  • Report
     | 
    OCT 26, 2021

    CMOs pay particular attention to trends driven by younger demographics to inform their engagement strategy. RBC’s DePaoli relies on what she calls “reverse mentorship”—directly engaging with and listening to the preferences of young consumers to inform her decisions.

  • Article
     | 
    AUG 9, 2021

    Marco Lai, the CEO of Lizhi—one of China’s premier digital audio companies—and recently launched pure-play podcast app Lizhi Boke, said in a June interview with Insider Intelligence that the core podcast audience in China comprises younger demographics, especially those in their mid-20s and 30s, many of whom reside in first- and second-tier cities, such as Beijing and Shanghai, or coastal cities, such as

  • Article
     | 
    MAY 31, 2021

    That channel became our primary source of outreach not only to our Gen Z consumer but also to all of our demographics because we saw a humongous shift in our demographics searching on or with their phone versus the computer. That really changed a lot of what we did in terms of how we created content, how we spoke in our content, and how we laid out our content.

  • Report
     | 
    MAR 18, 2020

    The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

  • Article
     | 
    NOV 3, 2021

    The gap is also stark when measuring people under 45, with the demographic comprising 81% of Nubank’s customers versus 52% for incumbents. Nubank also predicts that a subset of its young customers—those ages 20 to 24—will experience a real-income boost of about 70% over the coming decade.

  • Report
     | 
    DEC 12, 2019

    In the wake of alleged meddling in the 2016 election via paid social media, social media companies have been getting public pressure to prevent an ignominious repeating of history. Twitter is acting in advance of its peers in banning ads, but the pressure is on Facebook to do the same. US and Canada.

  • Article
     | 
    NOV 25, 2020

    Many of today’s consumers, especially younger demographics, LGBTQ individuals, people of color, and people with disabilities, are rewarding brands that capture diversity, share their inclusive values, and espouse causes that support social equity.

  • Report
     | 
    DEC 12, 2019

    Our forecast is based upon the analysis of 2,842 metrics from 275 sources, including figures reported by social networks and research firms, along with demographic-specific and historical trends. eMarketer also takes into account various factors in social network adoption, such as local economic, political and technological influences that affect consumption, communication and social behaviors.

  • Report
     | 
    OCT 21, 2021

    Canada’s internet users were also more likely to spend time on social media and messaging than to watch live TV in H1 2021. Fully 96.2% of those polled had visited at least one of 37 named social networks in the prior month—including 88.1% of the oldest cohort.

  • Report
     | 
    OCT 21, 2021

    Social media was the only activity more widespread among Australia’s internet users than TV viewing. Over 92% of those polled in H1 2021 said they used one or more of 37 named social networks at least monthly. Females were more likely than males to use either social or messaging platforms.

  • Report
     | 
    OCT 21, 2021

    In most demographics, penetration was under 10%. Takeup of voice assistants has also grown rather slowly. More than 17% of internet users polled had used a voice tool such as Siri, or a voice-activated device such as an Amazon Echo, to complete an action in the prior week, and 14.0% had used voice commands to search for information.

  • Report
     | 
    OCT 15, 2020

    More than 77% of internet users in Denmark owned a desktop or laptop in H1 2020, a 2.5 percentage point increase since H1 2019, and that share was close to uniform across demographic groups. Tablet penetration fell slightly to 54.7%, and ownership remained concentrated among older, more affluent respondents.

  • Report
     | 
    DEC 8, 2020

    A rising preference for digital channels among digitally native demographics is tempering demand for branches. Over 98% of Canadian consumers ages 18–34 are smartphone users, and 92% are social network users, per eMarketer. The inclination toward digital channels among Canadian consumers—particularly millennials and Gen Zers—is translating to their preference for digital banking channels.

  • Report
     | 
    OCT 21, 2021

    Similarly, smartwatches made a sizable advance in all demographic groups, as overall penetration rose from 15.2% to 21.4%. Among affluent respondents, that share was 28.5%. Ownership was also well above average among 25- to 44-year-olds and city dwellers. Penetration of smart wristbands was also up YoY, albeit less dramatically.

  • Article
     | 
    OCT 27, 2021

    Midwest put a lot of thought into how to support growth by reworking its deposit strategy, seeking flexibility in its branch footprint, and appealing to a younger demographic that often overlooks community banks. Selecting the right vendor was key. When vendors under consideration spoke of simply moving a manual or physical process online, “the demo would stop right there,” Erhart said.

  • Report
     | 
    OCT 21, 2021

    Social media and messaging accounted for the lion’s share of mobile time, at 3:49 daily in H1 2021. That was 9 minutes more each day than the average time devoted to social in H1 2020. The massive amount of time goes hand in hand with the astonishing reach of social and messaging platforms in the online population. Fully 99.0% of those polled said they used social media in H1 2021.

  • Article
     | 
    JUL 7, 2020

    Whether it's a press hit, a YouTube video, or a social media mention or post, every day we're putting a little bit more money into different areas and situations. The analytics that we're getting back are pretty wild. Right now we're studying demographics and learning that our consumer who is purchasing online is a different consumer from the one who is shopping at Sephora locations.

  • Report
     | 
    MAR 31, 2021

    Demographic Shifts. Demographic shifts are the most pressing factor driving incumbents to digitize. With the wealth transfer looming, wealth managers have to understand the trends and demands associated with younger consumers.

  • Report
     | 
    JUL 15, 2020

    But reddit has an even smaller social media presence than Twitter, with just 34.1 million US logged-in users this year, according to our forecast. To get around these limitations, marketers and agencies should:. Be aware of the demographics and psychographics of the social media user base.

  • Report
     | 
    OCT 15, 2020

    It’s likely that for many internet users in this demographic segment, voice search remains easier and more convenient than text-based search. Most traditional media is losing audience share as digital alternatives make further strides. Print formats suffered a decline YoY, GlobalWebIndex and Publicis Media reported.

  • Article
     | 
    OCT 2, 2019

    But it’s no secret that this demographic has become a mainstay of the housing market. Hispanics accounted for 62.7% of net homeownership gains in the past decade, according to a May 2019 blog post by Freddie Mac. And this cohort sees the long-term payoff in homeownership; 88% of respondents agreed that owning a home is the best investment plan.

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