The pandemic has driven many consumers to appreciate the outdoors—especially as many continue to spend a majority of their time indoors as part of lockdown orders. In the past few months, The North Face has seen an increase in online searches for outdoor activities, which has led the brand to get creative in how it reaches consumers.

However, given the extraordinary socioeconomic disruptions of 2020, we undertook an unprecedented effort to recalculate huge swaths of our pre-pandemic forecasting to generate more accurate projections that accounted for the pandemic.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.

With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

Social Media Didn’t Experience the Pandemic Bump You May Have Expected. SMS Is Still One of the Most Effective Channels—Just Ask These Retailers. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.