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On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Video formats, which include in-stream and outstream ads on social networks and streaming platforms, video overlays, in-article, in-banner, and interstitial video ads, represent more display ad dollars than any other format. The first year that video accounted for more ad spending than banners was 2019. Since then, video’s share of display ad spending has gotten larger, topping 50% last year.

Meta implemented a hiring freeze and shut down its year-old podcasting platform, meaning it will miss out on the projected $1.7 billion in podcast advertising spending this year, per our recent report.

TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.

The social network boasts a uniquely diverse advertiser base with over 10 million different advertisers ranging from brands, direct response, and small and medium-sized businesses to large organizations. Facebook's revenues are still primarily mobile: 97% of US ad revenues come from mobile devices.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

But there might be disruption coming from some of the smaller social players: Snapchat will increase its share of the market YoY to account for 1.3% by 2023, and expect TikTok’s advertising products to get beefed up in the coming years. And then, of course, there’s Amazon. Key Takeaways. Digital ad spending made hay during the pandemic.

Social Network Advertising Is Going Stronger than Ever. Facebook was far from the only social network that continued to attract growing ad investments during the pandemic. Overall, we estimate US social network ad spending grew by 22.6% last year to $46.21 billion, or 30.3% of the US digital ad market.

Quarterly benchmarking of national ad spending in Canada by the Standard Media Index (SMI) showed social investments were down 3% YoY in Q1 2020 before dropping by 36% in Q2. Growth returned in Q4, when pent-up demand for social advertising hiked spending back up by 17% YoY. Facebook (including Instagram) accounted for 75.3% of social ad investments in Canada last year, according to the SMI data.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.