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  • Report
     | 
    NOV 17, 2021

    Partnerships between retail media networks and connected TV platforms are threatening Amazon’s upper-funnel advertising ambitions. Amazon’s exclusive rights to NFL Thursday Night Football and wealth of video inventory—across Fire TV, IMDb TV, and Twitch—give the company a beachhead in the connected TV (CTV) ad market.

  • Chart
     | 
    OCT 20, 2021
  • Chart
     | 
    OCT 20, 2021
  • Report
     | 
    OCT 21, 2021

    Smart TVs also entered more households in H1 2021, taking penetration to 38.2%. Ownership was highest (52.8%) among those in high-income households, while older respondents and city dwellers posted above-average penetration. Males and females were equally likely to own a smart TV. While smart TV penetration crept upward, digital video viewing became near-universal, at 96.9% in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership rose by about 6 percentage points year over year, to 42.2% of internet users in H1 2021, but it still correlated directly with rising age and income. Penetration ranged from 33.7% among respondents in low-income households to 54.4% among affluents. Similarly, just over one-third (35.9%) of those ages 16 to 24 owned a smart TV, compared with 50.4% of those in the 55-to-64 age group.

  • Report
     | 
    OCT 21, 2021

    For the first time, more than half (52.5%) of internet users ages 16 to 64 owned a smart TV in H1 2021, versus 48.1% in H1 2020. Among individuals in high-income households, smart TV ownership passed 60% this year—though uptake in lower-income homes still lagged at 44.0%. Other smart devices also gained ground.

  • Report
     | 
    OCT 21, 2021

    The share of respondents who owned a smart TV reached 66.6% in H1 2021, compared with 60.8% in H1 2020. As before, ownership correlated directly with higher income. City dwellers were also more likely to own a smart TV than individuals in suburban and rural areas. About two-thirds (67.7%) of internet users listened to broadcast radio in the month prior to polling.

  • Report
     | 
    NOV 16, 2021

    These gains will be driven in large part by an ongoing audience migration from linear to connected TV (CTV), where advertisers are eager to reach audiences already consuming entertainment content.

  • Report
     | 
    OCT 21, 2021

    Though adoption of some digital devices has been slow, smart TVs are going from strength to strength as enablers of greater TV consumption overall. Almost 56% of internet users polled in H1 2021 owned a smart TV. Penetration neared 65% in high-income households and among internet users ages 45 to 54. But even in the 16-to-24 age group, half of those polled owned a connected TV.

  • Report
     | 
    OCT 12, 2021

    Is YouTube mostly watched on connected TVs (CTVs)? Most time spent on YouTube still happens on mobile, but its CTV viewership is surging. This year, 123.8 million people will watch YouTube via CTVs. How fast is viewership on free streaming services growing? This year, the number of free premium video streaming viewers will increase by 18.4% to 89.2 million.

  • Report
     | 
    OCT 21, 2021

    Ownership of smart TVs rose 4 percentage points, to 49.3%, and smart home products benefited from a similar boost; nearly 17% of those polled owned a smart home device, such as a smart appliance or a security system they could manage via a mobile app. In affluent households, that share was near 20%.

  • Article
     | 
    FEB 22, 2022

    Last year, while much of the industry predicted a resurgence of ad spend and a connected TV (CTV) market boom, among other things—a few commonly-repeated predictions simply didn’t pan out. Here are three big predictions for 2021 that never came to be, and the learnings we can draw from them. 1. Ad tech fervor would die down.

  • Article
     | 
    SEP 10, 2021

    Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

  • Report
     | 
    OCT 21, 2021

    Nearly 44% of internet users owned a smart TV in H1 2021, though annual growth was minimal. Web-enabled TVs gained popularity especially in the 35-to-54 age bracket, but affluent respondents continued to register the highest penetration, at nearly 60%. Traditional broadcast media still attract large audiences.

  • Article
     | 
    MAR 18, 2022

    Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?

  • Report
     | 
    OCT 21, 2021

    For example, smart TV ownership bounced back from a drop in 2020, hitting 26.9% this year. Penetration of smart home products—such as smart appliances and remotely controlled security systems—rose from 7.6% last year to 12.2% this year; this grew from 10.0% to 17.0% in affluent homes. Similarly, 19.8% of internet users owned a game console in 2020; that share climbed to 23.1% this year.

  • Report
     | 
    OCT 21, 2021

    Additionally, penetration of subscription video-on-demand (SVOD) services like Netflix leapt by almost 10 percentage points, to 66.1%, and the share of smart TV owners grew to 36.7%. In total, 94.2% of internet users had streamed video content in the month prior, including paid and unpaid services. For the first time, GWI included YouTube in this category, which probably raised the response rate.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was extraordinarily low at 9.0%, and the share of internet users who owned a smart home product, such as a web-enabled security system, rose only modestly, to 4.3%. Penetration of smartwatches and smart wristbands also inched up year over year (YoY) but remained minimal by global standards, at 6.2% and 2.3%, respectively.

  • Report
     | 
    OCT 21, 2021

    Many of Greece’s internet users have warmed to the advantages of smart TVs; 53.8% of those polled in H1 2021 already owned one. Significant numbers of respondents had interactive wearables. One in 8 (12.6%) owned a smart wristband in H1, and almost double that share (22.6%) owned a smartwatch.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership has remained roughly the same in Colombia for some time; 56.6% of those surveyed owned one in H1 2021, compared with 57.0% last year. As in 2020, uptake was much lower in low-income households and suburban and rural areas, but rose above 70% of internet users in high-income households. Time spent on mobile phones and larger-screen devices changed little between 2020 and 2021.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020. In total, 97.7% of respondents said they had streamed video of some kind in the month prior to polling. This figure is also amplified by the inclusion of YouTube in the survey’s video category for the first time this year.

  • Report
     | 
    OCT 21, 2021

    Among internet users ages 45 to 64 and those in affluent homes, more than 53% owned a smart TV this year. But ownership had risen in all demographic groups, except respondents living in rural areas. More than two-thirds (67.5%) of internet users in UAE had listened to live radio programs in the month prior.

  • Report
     | 
    OCT 21, 2021

    As in 2019 and 2020, about 31% of respondents had a smart TV. In lower-income homes, penetration was closer to 22%, but in more affluent households, ownership was 44.9%. As these figures suggest, many advanced digital devices still have little market presence in Russia, and adoption is slow.

  • Article
     | 
    MAY 19, 2022

    As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

  • Article
     | 
    MAY 12, 2022

    Whether it’s fluctuating viewership or leveraging data-driven technologies to identify the right time and place for brand awareness, there's power in being flexible. In this Q&A, Mediahub's Carrie Drinkwater, chief investment officer, shares where marketing attention is shifting, what clients are looking for, and where new obstacles are rising.

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