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  • Video
     | 
    SEP 16, 2019

    eMarketer forecasting director Shelleen Shum shares our smart speaker usage estimates for the UK vs. the US.

  • Video
     | 
    JUL 8, 2019

    eMarketer forecasting analyst Eric Haggstrom explores how often people in the US use voice assistants and the tasks driving this adoption. Watch now.

  • Video
     | 
    JUL 15, 2019

    eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.

  • Video
     | 
    JUL 10, 2019

    eMarketer forecasting analyst Eric Haggstrom breaks out our estimates on the number of consumers who are researching products and making purchases via smart speakers, and why the absence of visuals may be impacting growth. Watch now.

  • Audio
     | 
    AUG 27, 2020

    eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.

  • Video
     | 
    JUN 13, 2019

    eMarketer forecasting analyst Eric Haggstrom shares our US numbers on smart speaker users, including its most popular age group. Made possible by Teads. Watch now.

  • Audio
     | 
    DEC 9, 2019

    eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.

  • Audio
     | 
    NOV 17, 2020

    eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

  • Audio
     | 
    JUL 12, 2019

    eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna join host Marcus Johnson to discuss the most interesting stories this week: what makes people nervous about the sharing economy, finding something interesting to watch on streaming platforms and why Marriott got fined $125 million. Plus, they discuss how to protect children online, bring you the game of the week and share unhelpful dinner party facts.

  • Report
     | 
    NOV 17, 2021

    Upon seeing these ads, viewers can take actions like “add to cart” and “buy now,” using either Alexa voice commands or the Fire TV remote. Introducing direct calls to action into a traditional brand advertising environment could be a game-changer for TV advertising.

  • Article
     | 
    NOV 18, 2020

    Though several of the largest smart speaker developers—including Amazon, Google, and Apple—and other retailers hope to entice more shopping and buying via voice, consumers are not nearly as enthusiastic. As a result, we have downgraded our forecasts for smart speaker shoppers and buyers from previous years.

  • Article
     | 
    AUG 18, 2020

    Boomers aren't entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.

  • Audio
     | 
    AUG 2, 2019

    eMarketer principal analyst Nicole Perrin and head of content studio Paul Verna discuss the Department of Justice’s new antitrust review, why consumers only consider a few brands, NBCUniversal’s streaming service launch date and Microsoft's Cortana.

  • Audio
     | 
    SEP 17, 2019

    eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

  • Audio
     | 
    JUL 24, 2019

    In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

  • Chart
     | 
    MAR 11, 2021
  • Chart
     | 
    MAR 11, 2021
  • Video
     | 
    JUN 11, 2019

    eMarketer senior forecasting analyst Oscar Orozco addresses the drivers behind the growth of smartphone voice assistants use, like Amazon's Alexa. Made possible by Teads. Watch now.

  • Report
     | 
    OCT 15, 2020

    Voice assistants are a different matter. More than half (54.2%) of all internet users polled used a smartphone or smart speaker to activate a digital voice assistant such as Siri or Cortana in the month prior to polling. Usage reached 61.6% among affluents.

  • Report
     | 
    OCT 15, 2020

    Usage of voice assistants was effectively identical to last year; 38.7% of respondents had carried out a voice search via Siri or Cortana in the prior month, or used voice commands to activate a smart speaker. Similar to last year, males and 16- to 34-year-olds recorded above-average engagement with voice search.

  • Report
     | 
    OCT 15, 2020

    By contrast, takeup of voice assistants has been modest in Sweden. In H1 2020, one in five respondents had used voice commands with a smart speaker in the prior month, or used voice apps such as Siri or Cortana. The oldest age group seemed the least interested, posting penetration of just 10.3%.

  • Report
     | 
    OCT 15, 2020

    Many internet users in Thailand are also fans of voice assistants. In total, 47.9% of respondents said they had used Siri or Cortana on their smartphone or gave voice commands to a smart speaker in the month prior. Young adults ages 16 to 34 recorded above-average penetration, at 51.9%, but usage remained highest (52.1%) among affluent households.

  • Report
     | 
    OCT 15, 2020

    Across the sample as a whole, 21.9% of respondents said they had used voice assistants such as Cortana or Siri in the previous month; among those ages 16 to 24, that share was 32.9%. Penetration was also above average (27.9%) among urban web users. By contrast, social networking is popular with a large proportion of Switzerland’s internet users.

  • Report
     | 
    OCT 15, 2020

    The share of respondents who had used a voice assistant such as Siri or Cortana in the prior month fell YoY, from 40.3% to 38.5%. Usage was far higher in younger age brackets, but otherwise quite similar across income levels and locations.

  • Report
     | 
    OCT 15, 2020

    Though voice command tools like Siri and Cortana are now available on many digital devices, including smart speakers, the share of internet users using voice search rose only modestly between H1 2019 and H1 2020, from 17.7% to 19.0%. Typical early-adopter demographics were at the forefront.

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